{"id":1090,"date":"2023-05-24T18:51:13","date_gmt":"2023-05-24T10:51:13","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=1090"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-831","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-831\/","title":{"rendered":"\u91d1\u9322\u6392\u7b2c\u5e7e\uff1f – \u4eba\u529b\u8cc7\u6e90\u7ba1\u7406"},"content":{"rendered":"

<\/p>\n\n\n
\u3000\u5c0f\u7de8\u6155\u6674\u60f3\u5728\u5404\u4f4d\u5de5\u53cb\u770b\u6587\u7ae0\u4e4b\u524d\u505a\u500b\u5c0f\u8abf\u67e5\uff1a\u5728\u6240\u6709\u80fd\u5920\u6fc0\u52f5\u54e1\u5de5\u7684\u56e0\u7d20\u4e2d\uff0c\u4f60\u8a8d\u70ba\u85aa\u6c34\u53ef\u4ee5\u4f54\u64da\u5230\u4ec0\u9ebc\u4f4d\u7f6e?\u8acb\u5404\u4f4d\u7ba1\u7406\u8005\u8a8d\u771f\u601d\u8003\u3002\u6709\u4e86\u7b54\u6848\u4e4b\u5f8c\uff0c\u8acb\u770b\u7d50\u679c\u3002<\/p>\n

\u3000\u3000\u5982\u679c\u4f60\u7684\u7b54\u6848\u662f”\u9996\u4f4d”\uff0c\u6216\u662f\u540d\u5217\u524d\u8305\uff0c\u7ba1\u7406\u5927\u5e2b\u8d6b\u8328\u4f2f\u683c(Frederick Herzberg)\u7684\u8457\u4f5c\u5c07\u4fc3\u4f7f\u4f60\u91cd\u65b0\u8003\u616e\u4e00\u4e0b\u3002\u4ed6\u5728\u7d93\u5178\u6587\u7ae0\u300a\u518d\u60f3\u4e00\u6b21\uff1a\u4f60\u5982\u4f55\u6fc0\u52f5\u54e1\u5de5\u300b(One More Time: How Do You Motivate Employees)\u4e2d\u6307\u51fa\uff0c\u6bcf\u4e00\u500b\u4eba\u90fd\u6703\u5728\u5de5\u4f5c\u4e2d\u5c0b\u6c42\u6eff\u8db3\u81ea\u5df1\u7279\u5b9a\u7684\u57fa\u672c\u9700\u8981\uff0c\u5f9e\u800c\u4e0d\u6703\u5f15\u8d77\u81ea\u5df1\u7684\u4e0d\u6eff\u3002\u9019\u4e9b\u57fa\u672c\u9700\u8981\u88ab\u7a31\u70ba\u4fdd\u5065\u56e0\u7d20\uff0c\u5167\u542b\u5de5\u4f5c\u689d\u4ef6\u3001\u5b89\u5168\u3001\u516c\u53f8\u6230\u7565\u4ee5\u53ca\u85aa\u6c34\u7b49\u7b49\u3002\u7f3a\u5c11\u9019\u4e9b\u56e0\u7d20\u5c31\u6703\u5f15\u767c\u5c0d\u5de5\u4f5c\u7684\u4e0d\u6eff\uff0c\u7136\u800c\uff0c\u5b83\u5011\u7684\u5b58\u5728\u4e26\u6c92\u6709\u7522\u751f\u6fc0\u52f5\u7684\u4f5c\u7528\u3002<\/p>\n

\u3000\u3000\u91d1\u9322\u4e0d\u904e\u8001\u516d<\/strong><\/p>\n

\u3000\u3000\u771f\u6b63\u7684\u6fc0\u52f5\u56e0\u7d20\u5167\u542b\u6210\u5c31\u3001\u5c0d\u6210\u5c31\u7684\u8a8d\u53ef\u3001\u5de5\u4f5c\u672c\u8eab\u3001\u8cac\u4efb\u548c\u6649\u965e\u3002\u5373\u4f7f\u7b97\u4f5c\u662f\u4e00\u9805\u6fc0\u52f5\u56e0\u7d20\uff0c\u85aa\u6c34\u4e5f\u53ea\u662f\u4f4d\u65bc\u9019\u4e00\u7d44\u56e0\u7d20\u4e4b\u5f8c\uff0c\u5728\u6240\u6709\u56e0\u7d20\u4e2d\u50c5\u5217\u7b2c\u516d\u3002\u8d6b\u8328\u4f2f\u683c\u767c\u73fe\u524d\u9762\u4e94\u9805\u56e0\u7d20\u624d\u662f\u771f\u6b63\u9a45\u52d5\u54e1\u5de5\u53d6\u5f97\u5b8c\u6210\u7684\u52d5\u529b\u6240\u5728\u3002\u4ed6\u8aaa\uff0c\u9019\u4e9b\u624d\u662f\u9818\u5c0e\u8005\u6240\u61c9\u8a72\u8ffd\u6c42\u7684\u3002<\/p>\n

\u3000\u3000\u8d6b\u8328\u4f2f\u683c\u7684\u7814\u7a76\u5f15\u767c\u4e86\u5ee3\u6cdb\u722d\u8b70\uff0c\u4f46\u662f\u5f88\u591a\u7ba1\u7406\u64cd\u4f5c\u8005\u7684\u7d93\u6b77\u8b49\u5be6\u4e86\u4ed6\u7684\u5f88\u591a\u7d50\u8ad6\u3002\u8001\u6258\u99ac\u65af\u00b7\u6c83\u68ee(Thomas Watson)\u6700\u521d\u63a5\u7ba1IBM\u7684\u524d\u8eab\u516c\u53f8\u6642\uff0c\u5c31\u5236\u5b9a\u4e86\u4e00\u5957\u56b4\u683c\u7684\u7ba1\u7406\u898f\u7bc4\uff0c\u4f46\u6839\u64da\u4ed6\u7684\u5152\u5b50\u5c0f\u6258\u99ac\u65af\u00b7\u6c83\u68ee\u6240\u8aaa\uff0c”\u4ed6\u7684\u7ba1\u7406\u54f2\u5b78\u8981\u9060\u6bd4\u54e1\u5de5\u5011\u5728\u904e\u53bb\u6240\u7fd2\u6163\u7684\u5177\u6709\u66f4\u591a\u7684\u4eba\u6027\u5316\u8272\u5f69\u3002”\u5c0f\u6258\u99ac\u65af\u00b7\u6c83\u68ee\u5f8c\u4f86\u6210\u70baIBM\u516c\u53f8\u7684\u9996\u5e2d\u57f7\u884c\u5b98\uff0c\u4ed6\u5728\u4ed6\u7684\u66a2\u92b7\u66f8\u300a\u7236\u5b50\u516c\u53f8\u300b(Father\uff0cSon & Co.)\u4e2d\u9019\u6a23\u63cf\u8ff0\u7236\u89aa\u7684\u6fc0\u52f5\u98a8\u683c\uff1a”\u7236\u89aa\u7279\u5225\u6ce8\u610f\u505a\u5230\u4e0d\u89e3\u96c7\u4efb\u4f55\u4eba\u3002\u4ed6\u544a\u8a34\u54e1\u5de5\u5011\u4ed6\u6703\u4e00\u5982\u65e2\u5f80\u5730\u4f9d\u9760\u4ed6\u5011\uff0c\u800c\u4ed6\u7684\u5de5\u4f5c\u5c07\u662f\u935b\u7149\u4ed6\u5011\u6210\u9577\u3002\u4ed6\u61c2\u5f97\u8d0f\u53d6\u54e1\u5de5\u5fe0\u8aa0\u7684\u6a21\u5f0f\u662f\u5c0a\u91cd\u548c\u5f37\u5316\u4ed6\u5011\u7684\u81ea\u5c0a\u3002\u591a\u5e74\u4ee5\u5f8c\uff0c\u7576\u6211\u52a0\u5165IBM\uff0c\u516c\u53f8\u4fbf\u4ee5\u8c50\u539a\u7684\u85aa\u916c\u798f\u5229\u548c\u54e1\u5de5\u5c0d\u6211\u7236\u89aa\u6975\u5927\u7684\u5fe0\u8aa0\u800c\u8457\u7a31\u65bc\u4e16\u3002\u4f46\u662f\u56de\u9996\u5275\u696d\u4e4b\u521d\uff0c\u5e7e\u4e4e\u662f\u767d\u624b\u8d77\u5bb6\uff0c\u7236\u89aa\u662f\u901a\u904e\u4ed6\u7684\u8a00\u8a9e\u4f86\u7372\u5f97\u4ed6\u5011\u7684\u5fe0\u5fc3\u7684\u3002”<\/p>\n

\u3000\u3000\u9858\u666f\u6fc0\u767c\u9b25\u5fd7<\/strong><\/p>\n

\u3000\u3000\u81ea\u8d6b\u8328\u4f2f\u683c\u548c\u6c83\u68ee\u90a3\u500b\u6642\u5019\u958b\u59cb\uff0c\u6fc0\u52f5\u5df2\u7d93\u5f9e\u95dc\u6ce8\u57fa\u790e\u7ba1\u7406\u8f49\u5411\u66f4\u591a\u5730\u95dc\u6ce8\u9818\u5c0e\u5be6\u8e10\u3002\u6700\u8ca0\u76db\u540d\u7684\u9818\u5c0e\u529b\u5927\u5e2b\u79d1\u7279(John P. Kotter)\u5c31\u5f37\u8abf\u4e86\u6fc0\u52f5\u5728\u9818\u5c0e\u8b8a\u9769\u4e2d\u662f\u4f55\u7b49\u91cd\u8981\u3002\u4ed6\u9084\u8a8d\u70ba\uff0c\u9818\u5c0e\u6fc0\u52f5\u5e38\u5e38\u4ee5\u4e00\u652c\u5b50\u7684\u5f62\u5f0f\u9032\u884c\uff0c\u5167\u542b\uff1a(1)\u660e\u6670\u7684\u9858\u666f;(2)\u8b93\u54e1\u5de5\u53c3\u8207\u5982\u4f55\u5be6\u65bd\u9858\u666f\u7684\u6c7a\u7b56;(3)\u71b1\u60c5\u6d0b\u6ea2\u5730\u652f\u63f4\u54e1\u5de5\u70ba\u5be6\u73fe\u9858\u666f\u6240\u505a\u7684\u52aa\u529b;(4)\u516c\u958b\u8a8d\u53ef\u4ed6\u5011\u6240\u53d6\u5f97\u7684\u5168\u90e8\u6210\u5c31\u3002\u6709\u8da3\u7684\u662f\uff0c\u901a\u5e38\u8ac7\u8ad6\u7684\u523a\u6fc0\u56e0\u7d20\u548c\u7ba1\u7406\u6280\u8853\u4e26\u672a\u5167\u542b\u5728\u5167\u3002\u4eba\u5011\u9700\u8981\u6fc0\u767c\u9ad8\u6602\u7684\u9b25\u5fd7\u53bb\u514b\u670d\u56f0\u96e3\uff0c\u4f46\u662f\u5982\u679c\u4e00\u500b\u4eba\u53ea\u662f\u55ae\u7d14\u5728\u7ba1\u7406\u4e4b\u9053\u800c\u4e0d\u662f\u9818\u5c0e\u4e4b\u9053\u4e0a\u63a5\u53d7\u57f9\u8a13\uff0c\u5c31\u4e0d\u53ef\u80fd\u652f\u63f4\u9ad8\u6602\u7684\u9b25\u5fd7\u3002<\/p>\n

\u3000\u3000\u79d1\u7279\u8aaa\u9053\uff1a”\u70ba\u4e86\u6fc0\u52f5\uff0c\u4ed6\u6216\u5979\u5c07\u76e1\u529b\u4ee5\u9ad8\u5ea6\u53ef\u63a7\u5236\u7684\u6fc0\u52f5\u6a21\u5f0f\u4f86\u63d0\u9ad8\u4eba\u5011\u7684\u7a4d\u6975\u6027\u3002\u4ed6\u53ef\u4ee5\u63d0\u4f9b\u984d\u5916\u734e\u91d1\u6216\u5176\u4ed6\u734e\u52f5\u3002\u9019\u7a2e\u6fc0\u52f5\u6a21\u5f0f\u53ef\u4ee5\u5728\u77ed\u671f\u5167\u6fc0\u767c\u8d77\u9ad8\u6602\u7684\u9b25\u5fd7\uff0c\u4f46\u4e5f\u50c5\u6b64\u800c\u5df2\u3002\u5b83\u7e3d\u662f\u7121\u6cd5\u5be6\u73fe\u9577\u671f\u6fc0\u52f5\u3002”<\/p>\n

\u3000\u3000\u79d1\u7279\u4ee5\u73ab\u7433\u51f1\u5316\u599d\u54c1\u516c\u53f8(Mary Kay Cosmetics)\u70ba\u4f8b\uff0c\u95e1\u660e\u600e\u6a23\u7684\u6fc0\u52f5\u771f\u6b63\u8d77\u4f5c\u7528\u3002\u5728\u73ab\u7433\u51f1\u7684\u92b7\u552e\u5927\u6703\u4e0a\uff0c\u6d3b\u529b\u3001\u71b1\u60c5\u548c\u8cac\u7121\u65c1\u8cb8\u7684\u7cbe\u795e\u96a8\u8655\u53ef\u898b\u3002\u5982\u679c\u6709\u54e1\u5de5\u5411\u7d93\u7406\u53cd\u6620\u4e00\u500b\u60f3\u6cd5\u6216\u554f\u984c\uff0c\u7d93\u7406\u5c31\u6703\u771f\u6b63\u60f3\u65b9\u8a2d\u6cd5\u5c0d\u5b83\u63a1\u53d6\u884c\u52d5\uff0c\u800c\u901a\u5e38\u60c5\u6cc1\u4e0b\u90fd\u6700\u7d42\u63a1\u53d6\u4e86\u76f8\u61c9\u7684\u884c\u52d5\u3002\u4ed6\u5011\u76e1\u529b\u5728\u7b2c\u4e00\u6642\u9593\u8aaa\u660e\u54e1\u5de5\u89e3\u6c7a\u7e3e\u6548\u554f\u984c\u3002\u9ad8\u5c64\u9818\u5c0e\u4e5f\u52aa\u529b\u505a\u597d\u8868\u7387\uff0c\u4e26\u5afb\u719f\u904b\u7528\u6559\u7df4\u548c\u8f14\u5c0e\u6280\u80fd(coaching and mentoring)\u3002\u4ed6\u5011\u7d93\u5e38\u4ee5\u9f13\u821e\u54e1\u5de5\u7684\u6a21\u5f0f\u50b3\u64ad\u8457\u516c\u53f8\u7684\u9858\u666f\uff0c\u7d66\u4e88\u54e1\u5de5\u5be6\u5be6\u5728\u5728\u7684\u8cac\u4efb\u3002\u800c\u4e14\uff0c\u4ed6\u5011\u5c0d\u54e1\u5de5\u7684\u6bcf\u6b21\u5b8c\u6210\u90fd\u7d66\u4e88\u8a8d\u53ef\u548c\u734e\u52f5\u3002<\/p>\n

\u3000\u3000\u9019\u7a2e\u501f\u52a9\u9858\u666f\u6fc0\u52f5\u54e1\u5de5\u7684\u505a\u6cd5\u751a\u81f3\u6b65\u5165\u4e86\u9ad8\u79d1\u6280\u884c\u696d\u3002\u5fae\u8edf\u516c\u53f8\u8463\u4e8b\u9577\u6bd4\u723e\u00b7\u84cb\u8328\u5c31\u63a1\u7528\u4e86\u4e00\u7a2e\u6839\u672c\u6027\u7684\u65b9\u6cd5\u4f86\u58ef\u5927\u81ea\u5df1\u7684\u516c\u53f8\u3002\u5091\u5f17\u88e1\u00b7\u8a79\u59c6\u65af(Geoffrey James)\u5728\u4ed6\u7684\u8457\u4f5c\u300a\u96fb\u5b50\u7cbe\u82f1\u7684\u7d93\u71df\u667a\u6167\u300b(Business Wisdom of the Electronic Elite)\u4e2d\u63cf\u8ff0\u9053\uff1a”\u84cb\u8328\u628a\u5efa\u8a2d\u4e00\u500b\u5049\u5927\u516c\u53f8\u6bd4\u4f5c\u662f\u958b\u767c\u4e00\u5957\u7a0b\u5f0f\u3002\u9996\u5148\u78ba\u5b9a\u80fd\u5920\u63d0\u4f9b\u6fc0\u52f5\u7684\u9858\u666f\uff0c\u7136\u5f8c\u5be6\u65bd\u7ba1\u7406,\u5c07\u9858\u666f\u8b8a\u6210\u73fe\u5be6\u3002”<\/p>\n

\u3000\u3000\u5e73\u51e1\u6210\u5c31\u6fc0\u52f5<\/strong><\/p>\n

\u3000\u3000\u5de8\u96c6\u5049\u7684\u9858\u666f\u8981\u4f9d\u9760\u7d93\u7406\u4eba\u6bcf\u5929\u7684\u65e5\u5e38\u5de5\u4f5c\uff0c\u624d\u80fd\u5f97\u5230\u6709\u6548\u7684\u8cab\u5fb9\u5be6\u65bd\uff0c\u800c\u9019\u4e00\u9ede\u5e38\u5e38\u88ab\u5ffd\u8996\u4e86\u3002\u66a2\u92b7\u66f8\u300a\u734e\u52f5\u54e1\u5de5\u7684\u4e00\u5343\u96f6\u4e00\u7a2e\u65b9\u6cd5\u300b(1001 Ways to Reward Employee)\u7684\u4f5c\u8005\u9b91\u52c3\u00b7\u7d0d\u723e\u905c(Bob Nelson)\u8aaa\uff1a”\u5728\u6070\u7576\u7684\u6642\u9593\u5f9e\u6070\u7576\u7684\u4eba\u53e3\u4e2d\u9053\u51fa\u4e00\u8072\u771f\u8aa0\u7684\u8b1d\u610f\uff0c\u5c0d\u54e1\u5de5\u800c\u8a00\u6bd4\u52a0\u85aa\u3001\u6b63\u5f0f\u734e\u52f5\u6216\u773e\u591a\u7684\u8cc7\u683c\u8b49\u66f8\u53ca\u52f3\u7ae0\u66f4\u6709\u610f\u7fa9\u3002\u9019\u6a23\u7684\u734e\u8cde\u4e4b\u6240\u4ee5\u6709\u529b\uff0c\u90e8\u5206\u662f\u56e0\u70ba\u7d93\u7406\u4eba\u5728\u7b2c\u4e00\u6642\u9593\u6ce8\u610f\u5230\u95dc\u806f\u54e1\u5de5\u53d6\u5f97\u4e86\u6210\u5c31\uff0c\u4e26\u53ca\u6642\u5730\u89aa\u81ea\u8868\u793a\u5609\u734e\u3002”<\/p>\n

\u3000\u3000\u8981\u7279\u5225\u6ce8\u610f\u5411\u4f60\u7684\u54e1\u5de5\u8a62\u554f\u9019\u6a23\u7684\u554f\u984c\uff1a\u5728\u904e\u53bb\u7684\u4e00\u5e74\u88e1\u4f60\u6700\u597d\u7684\u5de5\u4f5c\u9ad4\u9a57\u662f\u4ec0\u9ebc?\u4f60\u8981\u7814\u7a76\u4ed6\u5011\u7684\u7b54\u6848\uff0c\u7136\u5f8c\u76e1\u53ef\u80fd\u5ee3\u6cdb\u5730\u5f37\u5316\u548c\u518d\u73fe\u5275\u9020\u9019\u7a2e\u5de5\u4f5c\u9ad4\u9a57\u7684\u74b0\u5883\u548c\u689d\u4ef6\u3002\u9019\u4e00\u689d\u9326\u56ca\u5999\u8a08\u4f86\u81ea\u65bc\u99ac\u6797\u00b7\u5361\u745f\u8389(Marlene Carselli)\u6240\u8457\u300a\u7d93\u7406\u4eba\u7684\u9818\u5c0e\u6280\u80fd\u300b(Leadership Skills for Managers)\u3002<\/p>\n

\u3000\u3000\u5979\u7684\u5176\u4ed6\u9326\u56ca\u5999\u8a08\u5167\u542b\uff1a\u5275\u9020\u6709\u8da3\u3001\u6709\u50f9\u503c\u7684\u5de5\u4f5c-\u7576\u4f60\u767c\u73fe\u54e1\u5de5\u5c0d\u4ed6\u5011\u7684\u5de5\u4f5c\u5931\u53bb\u4e86\u5e79\u52c1\uff0c\u90a3\u5c31\u610f\u5473\u8457\u4f60\u8b93\u4ed6\u5011\u5e79\u7684\u5de5\u4f5c\u904e\u65bc\u7a84\u5c0f\u4e86;\u5411\u54e1\u5de5\u914d\u7f6e\u6070\u7576\u96e3\u5ea6\u7684\u5de5\u4f5c\uff0c\u4e26\u8868\u793a\u76f8\u4fe1\u4ed6\u5011\u6709\u80fd\u529b\u5b8c\u6210\u5de5\u4f5c;\u62cb\u958b\u4f60\u539f\u4f86\u8a8d\u53ef\u4ed6\u5011\u52aa\u529b\u7684\u8001\u82b1\u6a23\uff0c\u4f60\u751a\u81f3\u5206\u6587\u4e0d\u82b1\u5c31\u53ef\u4ee5\u591a\u7a2e\u6a21\u5f0f\u5411\u4ed6\u5011\u8868\u9054\u611f\u6fc0-\u4e00\u5f35\u624b\u5beb\u7684\u4fbf\u689d\u3001\u4e00\u5f35\u554f\u5019\u5361\u7247\u3001\u6703\u8b70\u4e0a\u7684\u4e00\u6b21\u9ede\u540d\u8868\u63da\u3001\u4e00\u6b21\u9762\u5c0d\u9762\u7684\u7a31\u8b9a\u3002<\/p>\n

<\/div>\n<\/td>\n<\/tr>\n<\/table>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u5c0f\u7de8\u6155\u6674\u60f3\u5728\u5404\u4f4d\u5de5\u53cb\u770b\u6587\u7ae0\u4e4b\u524d\u505a\u500b\u5c0f\u8abf\u67e5\uff1a\u5728\u6240\u6709\u80fd\u5920\u6fc0\u52f5\u54e1\u5de5\u7684\u56e0\u7d20\u4e2d\uff0c\u4f60\u8a8d\u70ba\u85aa\u6c34\u53ef\u4ee5\u4f54\u64da\u5230\u4ec0\u9ebc\u4f4d\u7f6e?\u8acb\u5404\u4f4d\u7ba1 […]<\/p>\n","protected":false},"author":1,"featured_media":2067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-1090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rich","tag-10"],"_links":{"self":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts\/1090"}],"collection":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/media\/2067"}],"wp:attachment":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}