{"id":1364,"date":"2023-05-31T07:48:03","date_gmt":"2023-05-30T23:48:03","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=1364"},"modified":"2019-09-03T20:15:12","modified_gmt":"2019-09-03T20:15:12","slug":"online-sales-easy-marketing-1003","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-1003\/","title":{"rendered":"\u5275\u696d\u6307\u5357\uff1a11\u672c\u5275\u696d\u8005\u5fc5\u8b80\u7684\u66f8\u7c4d &#8211; Easy Marketing"},"content":{"rendered":"<p><!--[\/diy]--><\/p>\n<table cellpadding=\"0\" cellspacing=\"0\" class=\"vwtb\">\n<tr>\n<td id=\"article_content\">\n<p><a href=\"https:\/\/por.tw\/market\/portal.php?mod=list&amp;catid=150\"><font color=#000000>\u5275\u696d\u6307\u5357<\/font><\/a>\uff1a11\u672c\u5275\u696d\u8005\u5fc5\u8b80\u7684\u66f8\u7c4d<\/p>\n<p>1\u3001\u300a\u9867\u554f\u5f0f\u92b7\u552e\u7684\u85dd\u8853\uff1a\u5bcc\u6709\u5275\u610f\u7684\u8aaa\u670d\u8207\u5448\u73fe\u6280\u5de7\u300b\uff08TheArtofthePitch\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u5f7c\u5f97-\u79d1\u4f0f\u7279\uff08PeterCoughter\uff09<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img5.cyzone.cn\/uploadfile\/2013\/1009\/20131009034644428.jpg\" width=236 height=357><\/center><\/p>\n<p>\u79d1\u4f0f\u7279\u8a8d\u70ba\uff0c\u5927\u90e8\u5206\u5275\u610f\u4eba\u54e1\u628a\u5927\u91cf\u6642\u9593\u90fd\u82b1\u5728\u4f5c\u54c1\u7684\u5275\u4f5c\u4e0a\uff0c\u5e7e\u4e4e\u4e0d\u6703\u5728\u8aaa\u670d\u8207\u5448\u73fe\u4e0a\u6295\u5165\u7cbe\u529b\u3002\u4f5c\u8005\u5728\u672c\u66f8\u4e2d\u7528\u6709\u8da3\u3001\u5e7d\u9ed8\u7684\u8a9e\u7cfb\u95e1\u8ff0\u4e86\u4ed6\u70ba\u5ee3\u544a\u548c\u884c\u92b7\u4eba\u54e1\u8a2d\u8a08\u7684\u63d0\u9ad8\u5448\u73fe\u6548\u679c\u7684\u5de5\u5177\uff0c\u4e26\u5217\u8209\u4e86\u5f88\u591a\u77e5\u540d\u5ee3\u544a\u4eba\u8b1b\u8ff0\u7684\u95dc\u65bc\u6700\u4f73(\u6216\u6700\u7cdf\u7cd5)\u5448\u73fe\u7684\u6545\u4e8b\u3002\u8b80\u8005\u5c07\u5b78\u6703\u5982\u4f55\u5b8c\u5584\u500b\u4eba\u7684\u5448\u73fe\u98a8\u683c\uff0c\u5982\u4f55\u7d44\u7e54\u5f37\u6709\u529b\u7684\u5448\u73fe\uff0c\u5982\u4f55\u5229\u7528\u7c21\u55ae\u4e4b\u7f8e\uff0c\u5982\u4f55\u8207\u807d\u773e\u5efa\u7acb\u806f\u7e6b\uff0c\u5982\u4f55\u6709\u6548\u5730\u6392\u7df4\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u5982\u4f55\u53d6\u52dd\u3002<\/p>\n<p>2\u3001\u300a\u7cbe\u76ca\u5275\u696d\uff1a\u65b0\u5275\u4f01\u696d\u7684\u6210\u9577\u601d\u7dad\u300b\uff08TheLeanStartup\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u57c3\u88e1\u514b\u00b7\u840a\u65af(EricRies)<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img2.cyzone.cn\/uploadfile\/2013\/1009\/20131009034657947.jpg\" width=236 height=356><\/center><\/p>\n<p>\u672c\u66f8\u63d0\u4f9b\u4e86\u4e0d\u540c\u65bc\u50b3\u7d71\u7ba1\u7406\u7406\u8ad6\u7684\u3001\u91dd\u5c0d\u65b0\u5275\u516c\u53f8\u6216\u5927\u4f01\u696d\u65b0\u5275\u696d\u52d9\u7684\u79d1\u5b78\u7ba1\u7406\u6a21\u5f0f\uff0c\u544a\u8a34\u5275\u696d\u8005\u5982\u4f55\u5728\u5145\u6eff\u4e0d\u78ba\u5b9a\u56e0\u7d20\u7684\u74b0\u5883\u4e2d\u53d6\u52dd\u3002\u840a\u65af\u5728\u66f8\u4e2d\u5c55\u793a\u4e86\u73fe\u4ee3\u5275\u65b0\u8005\u5982\u4f55\u8fc5\u901f\u5e02\u5834\u8b8a\u5316\u3001\u4e0d\u65b7\u9a57\u8b49\u60f3\u6cd5\u4e26\u5c08\u6ce8\u65bc\u57fa\u672c\u8981\u7d20\u3002\u4ed6\u63d0\u5021\u4f01\u696d\u9032\u884c\u201c\u9a57\u8b49\u6027\u5b78\u7fd2\u201d\uff0c\u5148\u5411\u5e02\u5834\u63a8\u51fa\u7c21\u5316\u7248\u7684\u539f\u578b\u7522\u54c1\uff0c\u7136\u5f8c\u9032\u884c\u4e0d\u65b7\u7684\u8a66\u9a57\u548c\u6539\u9032\uff0c\u4ee5\u6700\u4f4e\u6210\u672c\u3001\u6700\u6709\u6548\u7387\u7684\u6a21\u5f0f\u4f86\u9a57\u8b49\u7522\u54c1\u662f\u5426\u80fd\u5f15\u8d77\u6d88\u8cbb\u8005\u8208\u8da3\uff0c\u5f9e\u800c\u9054\u5230\u9748\u6d3b\u8abf\u6574\u65b9\u5411\u7684\u76ee\u7684\u3002<\/p>\n<p>3\u3001MasteringtheVCGame:AVentureCapitalInsiderRevealsHowtoGetFromStart-uptoIPOonYourTerms\uff08\u66ab\u7121\u4e2d\u6587\u7248\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u5091\u5f17\u88e1\u00b7\u5df4\u65af\u5ca1(JeffreyBussgang)<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img9.cyzone.cn\/uploadfile\/2013\/1009\/20131009034707517.jpg\" width=237 height=355><\/center><\/p>\n<p>\u5275\u696d\u8005\u8981\u60f3\u6253\u9020\u4e0b\u4e00\u500bGoogle\u3001\u4e9e\u99ac\u905c\u3001Facebook\uff0c\u5982\u4f55\u6253\u52d5\u98a8\u96aa\u6295\u8cc7\u8005\u63d0\u4f9b\u8cc7\u91d1\u652f\u63f4\u672c\u8eab\u5c31\u662f\u4e00\u9805\u8003\u9a57\uff0c\u4f46\u8981\u6311\u9078\u5408\u9069\u7684\u6295\u8cc7\u8005\u5c31\u66f4\u52a0\u56f0\u96e3\u4e86\u3002\u5091\u5f17\u88e1\u00b7\u5df4\u65af\u5ca1\u4e0d\u50c5\u662f\u4e00\u4f4d\u512a\u79c0\u7684\u5275\u696d\u8005\uff0c\u9084\u662f\u4e00\u4f4d\u77e5\u540d\u7684\u6295\u8cc7\u8005\uff0c\u4ed6\u7528\u81ea\u5df1\u7684\u7d93\u9a57\u70ba\u5275\u696d\u8005\u6307\u660e\u4e86\u4e00\u689d\u6210\u9577\u5927\u9053\uff1a\u4e0d\u50c5\u8981\u6210\u70ba\u6700\u4f73\u6295\u8cc7\u4eba\uff0c\u9084\u8981\u6e2c\u6210\u70ba\u6700\u4f73\u5408\u4f5c\u5925\u4f34\u3002<\/p>\n<p>4\u3001\u300a\u6700\u5371\u96aa\u7684\u904a\u6232\u300b\uff08TheMostDangerousGame\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u7406\u67e5\u5fb7-\u5eb7\u5948\u723e\uff08RichardConnell\uff09<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img5.cyzone.cn\/uploadfile\/2013\/1009\/20131009034709757.jpg\" width=237 height=351><\/center><\/p>\n<p>\u5728\u5eb7\u5948\u723e\u8b1b\u6558\u7684\u77ed\u6545\u4e8b\u4e2d\uff0c\u72e9\u7375\u52d5\u7269\u8b8a\u6210\u4e86\u72e9\u7375\u4eba\u985e\uff0c\u9019\u4e5f\u53ef\u4ee5\u4f5c\u70ba\u98a8\u96aa\u6295\u8cc7\u8005\u7684\u53c3\u8003\u3002\u5c0d\u98a8\u96aa\u6295\u8cc7\u8005\u4f86\u8aaa\uff0c\u4ed6\u5011\u65e9\u5df2\u7fd2\u6163\u88ab\u6210\u5343\u4e0a\u842c\u7684\u5275\u696d\u516c\u53f8\u5305\u570d\uff0c\u70ba\u9019\u4e9b\u5275\u696d\u516c\u53f8\u8a2d\u8a08\u524d\u666f\u5c31\u662f\u4ed6\u5011\u7684\u5de5\u4f5c\u4e4b\u4e00\u3002\u90a3\u9ebc\uff0c\u6211\u5011\u70ba\u4f55\u4e0d\u80fd\u66f4\u597d\u5730\u7406\u89e3\u9019\u7a2e\u601d\u7dad\u6a21\u5f0f\u5462\uff1f<\/p>\n<p>5\u3001TheFoundersDilemmas:AnticipatingandAvoidingthePitfallsThatCanSinkaStartup\uff08\u66ab\u7121\u4e2d\u6587\u7248\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u8afe\u59c6\u00b7\u6c83\u745f\u66fc\uff08NoamWasserman\uff09<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img6.cyzone.cn\/uploadfile\/2013\/1009\/20131009034725308.jpg\" width=236 height=355><\/center><\/p>\n<p>\u7576\u5275\u696d\u8005\u9047\u5230\u8207\u597d\u53cb\u5171\u4e8b\u3001\u5bb6\u4eba\u6295\u8cc7\u53ca\u5176\u4ed6\u68d8\u624b\u60c5\u6cc1\u9700\u8981\u63d0\u4f9b\u89e3\u6c7a\u5c08\u6848\u6642\uff0c\u8a72\u5982\u4f55\u8655\u7406\uff1f\u6c83\u745f\u66fc\u7684\u66f8\u70ba\u6211\u5011\u63d0\u4f9b\u4e86\u7b54\u6848\u3002<\/p>\n<p>6\u3001PitchAnything\uff08\u66ab\u7121\u4e2d\u6587\u7248\uff09<\/p>\n<p>\u4f5c\u8005\uff1aOrenKlaff<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img5.cyzone.cn\/uploadfile\/2013\/1009\/20131009034728877.jpg\" width=238 height=358><\/center><\/p>\n<p>Klaff\u66fe\u7d93\u5f9e\u98a8\u96aa\u6295\u8cc7\u8005\u8655\u52df\u96c6\u4e864\u5104\u7f8e\u5143\u8cc7\u91d1\uff0c\u9019\u672c\u66f8\u4e3b\u8981\u4ecb\u7d39\u4e86\u5982\u4f55\u7528\u975e\u50b3\u7d71\u6a21\u5f0f\u9032\u884c\u878d\u8cc7\u3002<\/p>\n<p>7\u3001VentureDeals:BeSmarterThanYourLawyerandVentureCapitalist\uff08\u66ab\u7121\u4e2d\u6587\u7248\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u5e03\u62c9\u5fb7\u00b7\u8cbb\u723e\u5fb7\uff08BradFeld\uff09\/\u8cc8\u68ee\u00b7\u9580\u5fb7\u723e\u677e\uff08JasonMendelson\uff09<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img4.cyzone.cn\/uploadfile\/2013\/1009\/20131009034728861.jpg\" width=235 height=357><\/center><\/p>\n<p>\u8cbb\u723e\u5fb7\u548c\u9580\u5fb7\u723e\u677e\u5408\u8457\u7684\u9019\u672c\u66f8\u53ef\u4ee5\u88ab\u770b\u505a\u662f\u6b0a\u5a01\u7684\u6295\u8cc7\u6307\u5357\uff0c\u66f8\u4e2d\u4ecb\u7d39\u4e86\u5b8c\u6210\u5438\u5f15\u6295\u8cc7\u4e26\u7372\u5f97\u6295\u8cc7\u6240\u9700\u77ad\u89e3\u7684\u5404\u7a2e\u7d30\u7bc0\u3002<\/p>\n<p>8\u3001\u300a\u98a8\u96aa\u6295\u8cc7\u7684\u904a\u6232\u300b\uff08TheStartupGame\uff09<\/p>\n<p>\u4f5c\u8005\uff1a\u5a01\u5ec9\u00b7H\u00b7\u5fb7\u96f7\u5e15\u4e09\u4e16\uff08WilliamH.Draper\uff09<\/p>\n<p><center><img decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img5.cyzone.cn\/uploadfile\/2013\/1009\/20131009034728205.jpg\" width=233 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decoding=\"async\" alt=\u5b8c\u6210\u5275\u696d\u8005\u5fc5\u8b80\u768411\u672c\u66f8 src=\"http:\/\/img5.cyzone.cn\/uploadfile\/2013\/1009\/20131009034728516.jpg\" width=237 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