{"id":295,"date":"2023-06-03T09:08:24","date_gmt":"2023-06-03T01:08:24","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=295"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-71","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-71\/","title":{"rendered":"\u4e03\u7a2e\u570b\u969b\u6d41\u884c\u7684\u9ad8\u6548\u7387\u5de5\u4f5c\u6cd5\u5247 &#8211; \u8077\u5834\u7ba1\u7406"},"content":{"rendered":"<p><!--[\/diy]--><\/p>\n<table cellpadding=\"0\" cellspacing=\"0\" class=\"vwtb\">\n<tr>\n<td id=\"article_content\">\n<div><span style=\"FONT-SIZE: 14px\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/por.tw\/market\/data\/attachment\/portal\/201403\/31\/153025pe69e0j92cjmi00j.jpg\"><\/p>\n<p><\/span><\/p>\n<p><span style=\"FONT-SIZE: 14px\">\u4e03\u7a2e\u570b\u969b\u6d41\u884c\u7684\u9ad8\u6548\u7387\u8655\u7406\u5de5\u4f5c\u3001\u4e8b\u60c5\u7684\u539f\u5247\u548c\u65b9\u6cd5\uff0c\u901a\u904e\u5b78\u7fd2\u9019\u4e9b\u65b9\u6cd5\u8b93\u4f60\u7684\u5de5\u4f5c\u8b8a\u5f97\u6709\u689d\u4e0d\u7d0a\uff0c\u53ef\u9032\u53ef\u9000\u3002\u4e26\u4e14\u901a\u904e\u9019\u4e9b\u4ee5\u524d\u4f60\u6c38\u9060\u4e0d\u77e5\u9053\u7684\u6cd5\u5247\u548c\u5206\u6790\u65b9\u6cd5\u4f86\u935b\u7149\u4f60\u7684\u5206\u6790\u548c\u8655\u7406\u4e8b\u4ef6\u7684\u80fd\u529b\u3002<\/span><\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u4e00\u3001SWOT\u5206\u6790\u6cd5<\/strong><\/span><\/p>\n<p>Strengths\uff1a\u512a\u52e2<\/p>\n<p>Weaknesses\uff1a\u52a3\u52e2<\/p>\n<p>Opportunities\uff1a\u6a5f\u6703<\/p>\n<p>Threats\uff1a\u5a01\u8105<\/p>\n<p><strong>\u610f\u7fa9\uff1a\u5e6b\u60a8\u6e05\u6670\u5730\u628a\u63e1\u5168\u5c40\uff0c\u5206\u6790\u81ea\u5df1\u5728\u8cc7\u6e90\u65b9\u9762\u7684\u512a\u52e2\u8207\u52a3\u52e2\uff0c\u628a\u63e1\u74b0\u5883\u63d0\u4f9b\u7684\u6a5f\u6703\uff0c\u9632\u7bc4\u53ef\u80fd\u5b58\u5728\u7684\u98a8\u96aa\u8207\u5a01\u8105\uff0c\u5c0d\u6211\u5011\u7684\u5b8c\u6210\u6709\u975e\u5e38\u91cd\u8981\u7684\u610f\u7fa9\u3002<\/strong><\/p>\n<p><strong><span style=\"FONT-SIZE: 16px\">\u4e8c\u3001PDCA\u8ff4\u5708\u898f\u5247<\/span><\/strong><\/p>\n<p>Plan\uff1a\u5236\u5b9a\u76ee\u7684\u8207\u8a08\u5283\uff1b<\/p>\n<p>Do\uff1a\u4efb\u52d9\u5c55\u958b\uff0c\u7d44\u7e54\u5be6\u65bd\uff1b<\/p>\n<p>Check\uff1a\u5c0d\u904e\u7a0b\u4e2d\u7684\u95dc\u9375\u9ede\u548c\u6700\u7d42\u7d50\u679c\u9032\u884c\u6aa2\u67e5\uff1b<\/p>\n<p>Action\uff1a\u7cfe\u6b63\u504f\u5dee\uff0c\u5c0d\u6210\u679c\u9032\u884c\u6a19\u6e96\u5316\uff0c\u4e26\u78ba\u5b9a\u65b0\u7684\u76ee\u7684\uff0c\u5236\u5b9a\u4e0b\u4e00\u8f2a\u8a08\u5283\u3002<\/p>\n<p><strong>\u610f\u7fa9\uff1a\u6bcf\u4e00\u9805\u5de5\u4f5c\uff0c\u90fd\u662f\u4e00\u500bpdca\u8ff4\u5708\uff0c\u90fd\u9700\u8981\u8a08\u5283\u3001\u5be6\u65bd\u3001\u6aa2\u67e5\u7d50\u679c\uff0c\u4e26\u9032\u4e00\u6b65\u9032\u884c\u6539\u9032\uff0c\u540c\u6642\u9032\u5165\u4e0b\u4e00\u500b\u8ff4\u5708\uff0c\u53ea\u6709\u5728\u65e5\u7a4d\u6708\u7d2f\u7684\u6f38\u9032\u6539\u5584\u4e2d\uff0c\u624d\u53ef\u80fd\u6703\u6709\u8cea\u7684\u98db\u8e8d\uff0c\u624d\u53ef\u80fd\u53d6\u5f97\u5b8c\u5584\u6bcf\u4e00\u9805\u5de5\u4f5c\uff0c\u5b8c\u5584\u81ea\u5df1\u7684\u4eba\u751f\u3002<\/strong><\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u4e09\u30016W2H\u6cd5<\/strong><\/span><\/p>\n<p>What\uff1a\u5de5\u4f5c\u7684\u5167\u5bb9\u548c\u9054\u6210\u7684\u76ee\u7684\uff1b<\/p>\n<p>Why\uff1a\u505a\u9019\u9805\u5de5\u4f5c\u7684\u539f\u56e0\uff1b<\/p>\n<p>Who\uff1a\u53c3\u52a0\u9019\u9805\u5de5\u4f5c\u7684\u5177\u9ad4\u4eba\u54e1\uff0c\u4ee5\u53ca\u8ca0\u8cac\u4eba\uff1b<\/p>\n<p>When\uff1a\u5728\u4ec0\u9ebc\u6642\u9593\u3001\u4ec0\u9ebc\u6642\u9593\u6bb5\u9032\u884c\u5de5\u4f5c\uff1b<\/p>\n<p>Where\uff1a\u5de5\u4f5c\u767c\u751f\u7684\u5730\u9ede&nbsp;\uff1b<\/p>\n<p>Which\uff1a\u54ea\u4e00\u7a2e\u65b9\u6cd5\u6216\u9014\u5f91\uff1b<\/p>\n<p>How\uff1a\u7528\u4ec0\u9ebc\u65b9\u6cd5\u9032\u884c\uff1b<\/p>\n<p>How&nbsp;much\uff1a\u9700\u8981\u591a\u5c11\u6210\u672c\uff1f<\/p>\n<p><strong>\u610f\u7fa9\uff1a\u505a\u4efb\u4f55\u5de5\u4f5c\u90fd\u61c9\u8a72\u5f9e6W2H\u4f86\u601d\u8003\uff0c\u9019\u6709\u52a9\u65bc\u6211\u5011\u7684\u601d\u8def\u7684\u689d\u7406\u5316\uff0c\u675c\u7d55\u76f2\u76ee\u6027\u3002\u6211\u5011\u7684\u532f\u5831\u4e5f\u61c9\u8a72\u75286W2H\uff0c\u80fd\u7bc0\u7d04\u5beb\u5831\u544a\u53ca\u770b\u5831\u544a\u7684\u6642\u9593\u3002<\/strong><\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u56db\u3001SMART\u539f\u5247<\/strong><\/span><\/p>\n<p>Specific&nbsp;\u5177\u9ad4\u7684\uff1b<\/p>\n<p>Measurable&nbsp;\u53ef\u6e2c\u91cf\u7684\uff1b<\/p>\n<p>Attainable&nbsp;\u53ef\u9054\u5230\u7684\uff1b<\/p>\n<p>Relevant&nbsp;\u95dc\u806f\u7684\uff1b<\/p>\n<p>Time&nbsp;based&nbsp;\u6642\u9593\u7684\uff1b<\/p>\n<p><strong>\u610f\u7fa9\uff1a\u4eba\u5011\u5728\u5236\u5b9a\u5de5\u4f5c\u76ee\u7684\u6216\u662f\u4efb\u52d9\u76ee\u7684\u6642\uff0c\u8003\u616e\u4e00\u4e0b\u76ee\u7684\u8207\u8a08\u5283\u662f\u4e0d\u662fSMART\u5316\u7684\u3002\u53ea\u6709\u5177\u5099SMART\u5316\u7684\u8a08\u5283\u624d\u662f\u5177\u6709\u826f\u597d\u53ef\u5be6\u65bd\u6027\u7684\uff0c\u4e5f\u624d\u80fd\u6307\u5c0e\u4fdd\u8b49\u8a08\u5283\u5f97\u4ee5\u5be6\u73fe\u3002<\/strong><\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u4e94\u3001\u6642\u9593\u7ba1\u7406-\u91cd\u8981\u8207\u7dca\u6025<\/strong><\/span><\/p>\n<p><strong>A\u3001\u91cd\u8981\u4e14\u7dca\u6025<\/strong><\/p>\n<p>\u7dca\u6025\u72c0\u6cc1<\/p>\n<p>\u8feb\u5207\u7684\u554f\u984c<\/p>\n<p>\u9650\u671f\u5b8c\u6210\u7684\u5de5\u4f5c<\/p>\n<p>\u4f60\u4e0d\u505a\u5176\u4ed6\u4eba\u4e5f\u4e0d\u80fd\u505a<\/p>\n<p><strong>B\u3001\u91cd\u8981\u4e0d\u7dca\u6025<\/strong><\/p>\n<p>\u6e96\u5099\u5de5\u4f5c<\/p>\n<p>\u9810\u9632\u63aa\u65bd<\/p>\n<p>\u50f9\u503c\u89c0\u7684\u6f84\u6e05<\/p>\n<p>\u8a08\u5283<\/p>\n<p>\u4eba\u969b\u95dc\u4fc2\u7684\u5efa\u7acb<\/p>\n<p>\u771f\u6b63\u7684\u518d\u5275\u9020<\/p>\n<p>\u589e\u9032\u81ea\u5df1\u7684\u80fd\u529b<\/p>\n<p><strong>C\u3001\u7dca\u6025\u4e0d\u91cd\u8981<\/strong><\/p>\n<p>\u9020\u6210\u5e72\u64fe\u7684\u4e8b\u3001\u96fb\u8a71\u3001<\/p>\n<p>\u4fe1\u4ef6\u3001\u5831\u544a<\/p>\n<p>\u6703\u8b70<\/p>\n<p>\u8a31\u591a\u8feb\u5728\u7709\u6377\u7684\u6025\u4e8b<\/p>\n<p>\u7b26\u5408\u5225\u4eba\u671f\u671b\u7684\u4e8b<\/p>\n<p><strong>D\u3001\u4e0d\u91cd\u8981\u4e0d\u7dca\u6025<\/strong><\/p>\n<p>\u5fd9\u788c\u7463\u788e\u7684\u4e8b<\/p>\n<p>\u5ee3\u544a\u51fd\u4ef6<\/p>\n<p>\u96fb\u8a71<\/p>\n<p>\u9003\u907f\u6027\u6d3b\u52d5<\/p>\n<p>\u7b49\u5f85\u6642\u9593<\/p>\n<p><strong>\u512a\u5148\u9806\u5e8f=\u91cd\u8981\u6027*\u7dca\u8feb\u6027<\/strong><\/p>\n<p>\u5728\u9032\u884c\u6642\u9593\u5b89\u6392\u6642\uff0c\u61c9\u6b0a\u8861\u5404\u7a2e\u4e8b\u60c5\u7684\u512a\u5148\u9806\u5e8f\uff0c\u8981\u5b78\u6703\u201c\u5f48\u92fc\u7434\u201d\u3002<\/p>\n<p>\u5c0d\u5de5\u4f5c\u8981\u6709\u524d\u77bb\u80fd\u529b\uff0c\u9632\u60a3\u65bc\u672a\u7136\uff0c\u5982\u679c\u7e3d\u662f\u5728\u5fd9\u65bc\u6551\u706b\uff0c\u90a3\u5c07\u4f7f\u6211\u5011\u7684\u5de5\u4f5c\u6c38\u9060\u8655\u7406\u88ab\u52d5\u4e4b\u4e2d\u3002<\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u516d\u3001\u4efb\u52d9\u5206\u89e3\u6cd5[WBS]<\/strong><\/span><\/p>\n<p>\u5373Work&nbsp;Breakdown&nbsp;Structure\uff0c\u5982\u4f55\u9032\u884cWBS\u5206\u89e3\uff1a<strong>\u76ee\u7684\u2192\u4efb\u52d9\u2192\u5de5\u4f5c\u2192\u6d3b\u52d5<\/strong><\/p>\n<p><strong>WBS\u5206\u89e3\u7684\u539f\u5247<\/strong><\/p>\n<p>\u5c07\u4e3b\u9ad4\u76ee\u7684\u9010\u6b65\u7d30\u5316\u5206\u89e3<\/p>\n<p>\u6700\u5e95\u5c64\u7684\u4efb\u52d9\u6d3b\u52d5\u53ef\u76f4\u63a5\u5206\u6d3e\u5230\u500b\u4eba\u53bb\u5b8c\u6210<\/p>\n<p>\u6bcf\u500b\u4efb\u52d9\u539f\u5247\u4e0a\u8981\u6c42\u5206\u89e3\u5230\u4e0d\u80fd\u518d\u7d30\u5206\u70ba\u6b62<\/p>\n<p><strong>WBS\u5206\u89e3\u7684\u65b9\u6cd5<\/strong><\/p>\n<p>\u81f3\u4e0a\u800c\u4e0b\u8207\u81f3\u4e0b\u800c\u4e0a\u7684\u5145\u5206\u6e9d\u901a\uff1b<\/p>\n<p>\u4e00\u5c0d\u4e00\u500b\u5225\u4ea4\u6d41\uff1b<\/p>\n<p>\u5c0f\u7d44\u8a0e\u8ad6<\/p>\n<p><strong>WBS\u5206\u89e3\u7684\u6a19\u6e96<\/strong><\/p>\n<p>\u5206\u89e3\u5f8c\u7684\u6d3b\u52d5\u7d50\u69cb\u6e05\u6670\uff1b<\/p>\n<p>\u908f\u8f2f\u4e0a\u5f62\u6210\u4e00\u500b\u5927\u7684\u6d3b\u52d5\uff1b<\/p>\n<p>\u6574\u5408\u4e86\u6240\u6709\u7684\u95dc\u9375\u56e0\u7d20\u5305\u62ec\u81e8\u6642\u7684\u91cc\u7a0b\u7891\u548c\u76e3\u63a7\u9ede\uff1b<\/p>\n<p>\u6240\u6709\u6d3b\u52d5\u5168\u90e8\u5b9a\u7fa9\u6e05\u695a\u3002<\/p>\n<p><strong>\u610f\u7fa9\uff1a\u5b78\u6703\u5206\u89e3\u4efb\u52d9\uff0c\u53ea\u6709\u5c07\u4efb\u52d9\u5206\u89e3\u5f97\u8db3\u5920\u7d30\uff0c\u60a8\u624d\u80fd\u5fc3\u88e1\u6709\u6578\uff0c\u60a8\u624d\u80fd\u6709\u689d\u4e0d\u7d0a\u5730\u5de5\u4f5c\uff0c\u60a8\u624d\u80fd\u7d71\u7c4c&nbsp;\u5b89\u6392\u60a8\u7684\u6642\u9593\u8868\u3002<\/strong><\/p>\n<p><span style=\"FONT-SIZE: 16px\"><strong>\u4e03\u3001\u4e8c\u516b\u539f\u5247<\/strong><\/span><\/p>\n<p><strong>\u5df4\u5217\u7279\u5b9a\u5f8b\uff1a\u201c\u7e3d\u7d50\u679c\u768480%\u662f\u7531\u7e3d\u6d88\u8017\u6642\u9593\u4e2d\u768420%\u6240\u5f62\u6210\u7684\u3002\u201d&nbsp;\u6309\u4e8b\u60c5\u7684\u201c\u91cd\u8981\u7a0b\u5ea6\u201d\u7de8\u6392\u4e8b\u52d9\u512a\u5148\u6b21\u5e8f\u7684\u6e96\u5247\u662f\u5efa\u7acb\u5728\u201c\u91cd\u8981\u7684\u5c11\u6578\u8207\u7463\u788e\u7684\u591a\u6578\u201d\u7684\u539f\u7406\u7684\u57fa\u790e\u4e0a\u3002<\/strong><\/p>\n<p>\u8209\u4f8b\u8aaa\u660e\uff1a<\/p>\n<p>80%\u7684\u92b7\u552e\u984d\u662f\u6e90\u81ea20%\u7684\u9867\u5ba2\uff1b<\/p>\n<p>80%\u7684\u96fb\u8a71\u662f\u4f86\u81ea20%\u7684\u670b\u53cb\uff1b<\/p>\n<p>80%\u7684\u7e3d\u7522\u91cf\u4f86\u81ea20%\u7684\u7522\u54c1\uff1b<\/p>\n<p>80%\u7684\u8ca1\u5bcc\u96c6\u4e2d\u572820%\u7684\u4eba\u624b\u4e2d\uff1b<\/p>\n<p>\u9019\u555f\u793a\u6211\u5011\u5728\u5de5\u4f5c\u4e2d\u8981\u5584\u65bc\u6293\u4e3b\u8981\u77db\u76fe\uff0c\u5584\u65bc\u5f9e\u7d1b\u7e41\u8907\u96dc\u7684\u5de5\u4f5c\u4e2d\u7406\u51fa\u982d\u7dd2\uff0c\u628a\u8cc7\u6e90\u7528\u5728\u6700\u91cd\u8981\u3001\u6700\u7dca\u8feb\u7684\u4e8b\u60c5\u4e0a<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p><!--[diy=diycontentbottom]--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e03\u7a2e\u570b\u969b\u6d41\u884c\u7684\u9ad8\u6548\u7387\u8655\u7406\u5de5\u4f5c\u3001\u4e8b\u60c5\u7684\u539f\u5247\u548c\u65b9\u6cd5\uff0c\u901a\u904e\u5b78\u7fd2\u9019\u4e9b\u65b9\u6cd5\u8b93\u4f60\u7684\u5de5\u4f5c\u8b8a\u5f97\u6709\u689d\u4e0d\u7d0a\uff0c\u53ef\u9032\u53ef\u9000\u3002\u4e26\u4e14\u901a\u904e\u9019\u4e9b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rich","tag-10"],"_links":{"self":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts\/295"}],"collection":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/EasyMarketing\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}