{"id":353,"date":"2023-05-27T04:07:46","date_gmt":"2023-05-26T20:07:46","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=353"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-126","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-126\/","title":{"rendered":"\u7ba1\u7406\u8005\u5fc5\u770b\u76845\u672c\u7ba1\u7406\u985e\u5546\u696d\u66f8\u7c4d – \u4f01\u696d\u7ba1\u7406"},"content":{"rendered":"

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<\/a><\/p>\n

\u53c8\u5230\u4e86\u65b0\u820a\u66f4\u66ff\u6642\u7bc0\uff0c\u6211\u5e38\u5e38\u5728\u9019\u6642\u6e05\u7406\u6c92\u8b80\u904e\u548c\u6c92\u8b80\u5b8c\u7684\u5546\u696d\u985e\u66f8\u7c4d\u3002<\/p>\n

\u9019\u4e9b\u5e74\u6709\u4eba\u7d66\u6211\u5011\u9001\u4f86\u4e86\u5e7e\u5341\u672c\u5546\u696d\u985e\u66f8\u7c4d\u4f9b\u6211\u5011\u54c1\u8a55\uff0c\u7136\u800c\u6211\u552f\u8b80\u5b8c\u4e86\u5176\u4e2d\u5f88\u5c11\u4e00\u90e8\u5206\u3002\u4f46\u514b\u840a\u9813\u2027\u514b\u88e1\u65af\u5766\u68ee(Clayton Christensen)\u7684\u300a\u5275\u65b0\u8005\u7684\u7a98\u5883\u300b<\/strong>(The Innovator\u2019s Dilemma)\u4e00\u76f4\u4f34\u96a8\u8457\u6211\u3002\u800c\u6211\u6b63\u5728\u95b1\u8b80\u7684\u63da\u2027\u54c8\u6839(Jan Hagen)\u7684\u300a\u76f4\u9762\u932f\u8aa4\uff1a\u822a\u7a7a\u696d\u8655\u7406\u932f\u8aa4\u7684\u7d93\u9a57\u6559\u8a13\u300b<\/strong>(Confronting Mistakes: Lessons from the Aviation Industry when Dealing with Error)\u4e5f\u53ef\u80fd\u4eab\u53d7\u540c\u6a23\u5f85\u9047\u3002<\/p>\n

\u81f3\u65bc\u8a31\u591a\u5176\u4ed6\u7ba1\u7406\u985e\u66f8\u7c4d\uff0c\u8981\u9ebc\u611f\u60c5\u8272\u5f69\u592a\u904e\u5f37\u70c8\u7f3a\u4e4f\u97fb\u5473\uff0c\u8981\u9ebc\u53d7\u7576\u4e0b\u6d41\u884c\u89c0\u5ff5\u5f71\u97ff\u592a\u5927\uff0c\u7121\u6cd5\u7d93\u53d7\u4f4f\u6642\u9593\u7684\u8003\u9a57\u3002<\/p>\n

\u6211\u8a8d\u70ba\uff0c\u5c0d\u5546\u696d\u4eba\u58eb\u6700\u6709\u76ca\u7684\u66f8\u7c4d\u662f\u90a3\u4e9b\u8207\u5546\u696d\u7121\u95dc\u7684\u66f8\u7c4d\u3002\u5176\u4e2d\u7684\u4f7c\u4f7c\u8005\u81f3\u5c11\u80fd\u5920\u70ba\u7ba1\u7406\u63d0\u4f9b\u4e00\u500b\u65b9\u9762\u7684\u91cd\u5927\u555f\u8fea<\/strong>\u3002\u5c0d\u6b64\uff0c\u4e5f\u8a31\u4f60\u64c1\u6709\u81ea\u5df1\u7684\u6700\u4f73\u66f8\u55ae\uff0c\u4ee5\u4e0b\u5247\u662f\u6211\u7684\u66f8\u55ae\uff1a<\/p>\n

\u25cf \u6b50\u5167\u65af\u7279\u2027\u9ad8\u723e\u65af\u7235\u58eb(Sir Ernest Gowers)\u7684\u300a\u7c21\u660e\u5beb\u4f5c\u6280\u5de7\u5927\u5168\u300b<\/strong>(The Complete Plain Words)\u30022014\u5e74\uff0c\u9019\u672c\u6709\u95dc\u5982\u4f55\u201c\u5c07\u601d\u60f3\u76e1\u53ef\u80fd\u6e96\u78ba\u5730\u5f9e\u4e00\u500b\u982d\u8166\u50b3\u905e\u5230\u53e6\u4e00\u500b\u982d\u8166\u4e2d\u201d\u7684\u6307\u5357\u5c07\u8fce\u4f86\u51fa\u724860\u9031\u5e74\u7d00\u5ff5\u65e5\u3002\u4e0d\u904e\u5b83\u76ee\u524d\u4ecd\u5728\u767c\u884c\u3002\u4f5c\u70ba\u4e00\u672c\u95dc\u65bc\u6e96\u78ba\u6e9d\u901a\u7684\u6307\u5357\uff0c\u5b83\u53ef\u80fd\u7121\u51fa\u5176\u53f3\u4e86\u3002\u5728\u9019\u672c\u66f8\u4e2d\uff0c\u6b50\u5167\u65af\u7279\u7235\u58eb\u8868\u793a\uff0c\u5beb\u4f5c\u7684\u76ee\u7684\u662f\u4ee5\u4f60\u671f\u671b\u7684\u6a21\u5f0f\u5f71\u97ff\u4eba\u5011\u3002<\/p>\n

\u4ed6\u8868\u793a\uff1a\u201c\u4e00\u500b\u660e\u667a\u7684\u505a\u6cd5\u662f\uff0c\u5728\u9084\u6c92\u78ba\u5b9a\u60f3\u8aaa\u4ec0\u9ebc\u4e4b\u524d\uff0c\u4e0d\u8981\u52d5\u7b46\u958b\u59cb\u5beb\u4f5c\u3002\u9019\u4e00\u9ede\u807d\u8d77\u4f86\u975e\u5e38\u57fa\u672c\uff0c\u7136\u800c\u6700\u57fa\u672c\u7684\u4e8b\u5be6\u5f80\u5f80\u662f\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u3002\u201d<\/p>\n

\u25cf \u6258\u99ac\u65af\u2027\u5eab\u6069(Thomas Kuhn)\u7684\u300a\u79d1\u5b78\u9769\u547d\u7684\u7d50\u69cb\u300b<\/strong>(The Structure of Scientific Revolutions)\u3002\u9019\u672c\u66f8\u89e3\u91cb\u4e86\u79d1\u5b78\u5bb6\u5efa\u7acb\u7bc4\u5f0f(\u6307\u89e3\u91cb\u4e16\u754c\u7684\u7406\u8ad6\u9ad4\u7cfb)\u7684\u904e\u7a0b\u3002\u7576\u7570\u5e38\u73fe\u8c61\u51fa\u73fe\u6642\uff0c\u76f8\u4fe1\u7bc4\u5f0f\u7684\u4eba\u5011\u8981\u9ebc\u8a66\u5716\u5ffd\u7565\u9019\u4e9b\u73fe\u8c61\uff0c\u8981\u9ebc\u901a\u904e\u89e3\u91cb\u5b83\u5011\u4f86\u4f7f\u4e4b\u986f\u5f97\u4e0d\u7570\u5e38\u3002\u6700\u5f8c\uff0c\u5982\u679c\u51fa\u73fe\u4e86\u8db3\u5920\u591a\u7684\u7570\u5e38\u73fe\u8c61\uff0c\u8207\u4e4b\u524d\u7bc4\u5f0f\u76f8\u7af6\u722d\u7684\u7bc4\u5f0f\u5c31\u6703\u5438\u5f15\u8db3\u5920\u591a\u7684\u652f\u63f4\u8005\uff0c\u5f9e\u800c\u53d6\u4ee3\u524d\u8005\u3002<\/p>\n

\u5728\u5546\u696d\u9818\u529f\u80fd\u8b8a\u6578\u5247\u4e0d\u662f\u9019\u6a23\u3002\u5982\u679c\u8aaa\u6709\u4ec0\u9ebc\u985e\u4f3c\u4e4b\u8655\u7684\u8a71\uff0c\u90a3\u5c31\u662f\u4eba\u5011\u5c0d\u65bc\u6700\u65b0\u7684\u6d41\u884c\u89c0\u9ede\u904e\u65bc\u8f15\u4fe1\u3002\u4e0d\u904e\uff0c\u5eab\u6069\u7684\u66f8\u6709\u52a9\u65bc\u89e3\u91cb\u4eba\u5011\u505a\u4e8b\u6a21\u5f0f\u7684\u5f37\u70c8\u6163\u6027\u3002<\/p>\n

\u81f3\u65bc\u5982\u4f55\u8aaa\u670d\u4ed6\u5011\uff0c\u5247\u53ef\u4ee5\u5f9e\u6211\u4ecb\u7d39\u7684\u4e0b\u4e00\u672c\u66f8\u88e1\u5b78\u5230\u3002<\/p>\n

\u25cf \u7d0d\u723e\u905c\u2027\u66fc\u5fb7\u62c9(Nelson Mandela)\u7684\u300a\u6f2b\u6f2b\u81ea\u7531\u8def\u300b<\/strong>(Long Walk to Freedom)\u3002\u66fc\u5fb7\u62c9\u901d\u4e16\u6c92\u591a\u4e45\uff0c\u6211\u5c31\u6536\u5230\u4e86\u8a31\u591a\u96fb\u5b50\u4fe1\u4ef6\uff1a\u95dc\u65bc\u5f9e\u9019\u4f4d\u5357\u975e\u5df2\u6545\u7e3d\u7d71\u8eab\u4e0a\u80fd\u5b78\u5230\u4ec0\u9ebc\u9818\u5c0e\u529b\u65b9\u9762\u7684\u7d93\u9a57\u6559\u8a13\uff0c\u6211\u5c0d\u9019\u4f4d\u6216\u90a3\u4f4d\u5546\u754c\u5c08\u5bb6\u7684\u770b\u6cd5\u662f\u5426\u611f\u8208\u8da3?<\/p>\n

\u4e0d\uff0c\u4e0d\u611f\u8208\u8da3\u3002\u4efb\u4f55\u7d93\u7406\u4eba\u90fd\u4e0d\u662f\u66fc\u5fb7\u62c9\u672c\u4eba\u3002\u5c31\u7b97\u66fc\u5fb7\u62c9\u4e5f\u4e26\u4e0d\u7e3d\u662f\u66fc\u5fb7\u62c9\u3002\u4ed6\u4e5f\u5f97\u5fcd\u53d7\u90e8\u9577\u5011\u7684\u8150\u6557\u548c\u7121\u80fd\u3002\u5728\u6975\u5c11\u6578\u60c5\u5f62\u4e2d\uff0c\u4ed6\u4e5f\u66fe\u4f5c\u51fa\u904e\u611a\u8822\u7684\u8209\u52d5\u2014\u2014\u6bd4\u5982\u4ed6\u66fe\u63d0\u8b70\u5c07\u9078\u8209\u5e74\u9f61\u964d\u81f314\u6b72\u3002<\/p>\n

\u5f9e\u66fc\u5fb7\u62c9\u8eab\u4e0a\uff0c\u7d93\u7406\u4eba\u80fd\u5b78\u5230\u7684\u662f\uff0c\u8981\u8b93\u4eba\u5011\u807d\u5f9e\u4f60\uff0c\u8fa6\u6cd5\u5c31\u662f\u628a\u4ed6\u5011\u5c0d\u4f60\u8aaa\u904e\u7684\u8a71\u8a73\u76e1\u800c\u8aa0\u61c7\u5730\u544a\u8a34\u4ed6\u5011\u3002\u5982\u679c\u4eba\u5011\u611f\u89ba\u4f60\u59cb\u7d42\u5728\u50be\u807d\u4ed6\u5011\uff0c\u4e26\u4e14\u5728\u8a8d\u771f\u5c0d\u5f85\u4ed6\u5011\u7684\u89c0\u9ede\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u540c\u610f\u505a\u4e9b\u4e0d\u540c\u7684\u4e8b\u3002<\/strong><\/p>\n

\u800c\u5982\u679c\u5169\u500b\u9ee8\u6d3e\u9593\u4e5f\u76f8\u4e92\u63a1\u53d6\u540c\u6a23\u7684\u7b56\u7565\uff0c\u4ed6\u5011\u5c31\u6709\u6975\u5927\u7684\u53ef\u80fd\u6027\u9054\u6210\u96d9\u65b9\u90fd\u6eff\u610f\u7684\u5354\u5b9a\u3002\u7576\u66fc\u5fb7\u62c9\u51fa\u7344\u6703\u898b\u5f17\u96f7\u5fb7\u88e1\u514b\u2027\u5a01\u5ec9\u2027\u5fb7\u514b\u52d2\u514b(FW de Klerk)\u6642\uff0c\u4ed6\u795d\u8cc0\u5f8c\u8005\u7576\u9078\u5357\u975e\u7e3d\u7d71\u3002\u66fc\u5fb7\u62c9\u5beb\u9053\uff1a\u201c\u5f9e\u4e00\u958b\u59cb\uff0c\u6211\u5c31\u6ce8\u610f\u5230\u5fb7\u514b\u52d2\u514b\u6a02\u65bc\u50be\u807d\u6211\u8981\u8aaa\u7684\u8a71\u3002\u9019\u662f\u4e00\u7a2e\u5168\u65b0\u7684\u9ad4\u9a57\u3002\u201d<\/p>\n

\u25cf \u6d1b\u57fa\u2027\u79d1\u723e\u5e03(Rocky Kolb)\u7684\u300a\u5929\u7a7a\u7684\u76f2\u76ee\u89c0\u5bdf\u8005\u300b<\/strong>(Blind Watchers of the Sky)\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u4e00\u672c\u6709\u95dc\u6211\u5011\u5982\u4f55\u5efa\u7acb\u5c0d\u5b87\u5b99\u7406\u89e3\u7684\u7cbe\u5f69\u81f3\u6975\u7684\u6b77\u53f2\u66f8\u3002\u5b83\u9084\u5c55\u793a\u51fa\u90e8\u5206\u5929\u6587\u5b78\u65b9\u9762\u7684\u5148\u92d2\u4eba\u7269\u6709\u591a\u9ebc\u53e4\u602a\u3002\u6bd4\u5982\u7b2c\u8c37\u2027\u5e03\u62c9\u8d6b(Tycho Brahe)\u5728\u8207\u4e00\u4f4d\u8868\u5f1f\u7684\u6c7a\u9b25\u4e2d\u5931\u53bb\u4e86\u4ed6\u7684\u9f3b\u5b50\uff0c\u6c7a\u9b25\u7684\u539f\u56e0\u64da\u8aaa\u662f\u4ed6\u5011\u5728\u722d\u8ab0\u662f\u66f4\u597d\u7684\u6578\u5b78\u5bb6\u3002\u800c\u7d04\u7ff0\u5c3c\u65af\u2027\u958b\u666e\u52d2(Johannes Kepler)\u5247\u7a31\u81ea\u5df1\u6703\u201c\u885d\u8457\u6709\u4e0d\u826f\u884c\u70ba\u7684\u4eba\u5011\u5486\u54ee\u201d\uff0c\u800c\u4e14\u201c\u50cf\u72d7\u4e00\u6a23\u5bb3\u6015\u6d17\u6fa1\u201d\u3002<\/p>\n

\u4f5c\u70ba\u7d93\u7406\u4eba\uff0c\u4f60\u9700\u8981\u5fcd\u53d7\u5076\u723e\u51fa\u73fe\u7684\u602a\u4eba\uff0c\u4e26\u4fdd\u8b77\u4ed6\u5011\u4e0d\u53d7\u4eba\u529b\u8cc7\u6e90\u90e8\u9580\u7684\u50b7\u5bb3\u3002\u4ed6\u5011\u4e5f\u8a31\u6703\u5f88\u7169\u4eba\uff0c\u4f46\u662f\u4ed6\u5011\u6703\u6642\u4e0d\u6642\u8aaa\u51fa\u5176\u4ed6\u4eba\u4e0d\u6562\u8aaa\u51fa\u7684\u771f\u7406\u3002<\/p>\n

\u25cf \u7dad\u514b\u591a\u2027\u5f17\u862d\u514b\u723e(Viktor Frankl)\u7684\u300a\u6d3b\u51fa\u751f\u547d\u7684\u610f\u7fa9\u300b<\/strong>(Man’s Search for Meaning)\u3002\u5c0d\u65bc\u9019\u672c\u5145\u6eff\u4e86\u667a\u6167\u7684\u66f8\uff0c\u6240\u6709\u6211\u63a8\u85a6\u904e\u7684\u4eba\u90fd\u4e88\u4ee5\u76db\u8b9a\uff0c\u4e26\u4e14\u4e5f\u70ba\u4ed6\u5011\u7684\u5bb6\u4eba\u548c\u670b\u53cb\u8cfc\u8cb7\u4e86\u6b64\u66f8\u3002<\/p>\n

\u5f17\u862d\u514b\u723e\u662f\u4e00\u540d\u7dad\u4e5f\u7d0d\u81e8\u5e8a\u5fc3\u7406\u5b78\u5bb6\uff0c\u4ed6\u9084\u662f\u4e00\u540d\u5967\u65af\u7dad\u8f9b\u96c6\u4e2d\u71df(Auschwitz)\u7684\u5016\u5b58\u8005\u3002\u4ed6\u5728\u9019\u672c\u66f8\u88e1\u544a\u8a34\u6211\u5011\uff0c\u4eba\u5373\u4f7f\u5728\u6700\u7121\u671b\u7684\u5883\u5730\u4e0b\u4e5f\u80fd\u627e\u5230\u751f\u5b58\u610f\u7fa9\u3002<\/p>\n

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