{"id":44,"date":"2023-06-05T12:29:54","date_gmt":"2023-06-05T04:29:54","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=44"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-31","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-31\/","title":{"rendered":"\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u768410\u5927\u5b9a\u5f8b\uff01 &#8211; \u4eba\u529b\u8cc7\u6e90\u7ba1\u7406"},"content":{"rendered":"<h1 style=\"margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 25px; font-family: Arial; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); box-sizing: border-box ! important; word-wrap: break-word ! important;\">\n\t1\u3001\u4e00\u5927\u5b9a\u5f8b\uff1a\u4e8c\u516b\u5b9a\u5f8b&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;<br \/>\n<\/h1>\n<p>\n\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u4e8c\u516b\u5b9a\u5f8b\u4e5f\u53eb\u5df4\u840a\u591a\u5b9a\u5f8b\uff0c\u662f19\u4e16\u7d00\u672b20\u4e16\u7d00\u521d\u610f\u5927\u5229\u7d93\u6fdf\u5b78\u5bb6\u5df4\u840a\u591a\u767c\u660e\u7684\u3002\u4ed6\u8a8d\u70ba\u5728\u4efb\u4f55\u4e00\u7d44\u6771\u897f\u4e2d\uff0c\u6700\u91cd\u8981\u7684\u53ea\u4f54\u5176\u4e2d\u4e00\u5c0f\u90e8\u5206\uff0c\u7d0420%\uff0c\u5176\u991880%\u7684\u5118\u7ba1\u662f\u591a\u6578\uff0c\u662f\u6b21\u8981\u7684\u3002<br \/>\n\t&nbsp;&nbsp; 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&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp; &nbsp;3\u3001\u4e09\u5927\u5b9a\u5f8b\uff1a\u9996\u56e0\u6548\u61c9(primacy effect) \uff08\u907f\u514d\u6191\u5370\u8c61\u7528\u4eba\uff09<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp;&nbsp; &nbsp; \u9996\u56e0\u6548\u61c9\uff0c\u662f\u4eba\u8207\u4eba\u7b2c\u4e00\u6b21\u4ea4\u5f80\u4e2d\u7d66\u4eba\u7559\u4e0b\u7684\u5370\u8c61\uff0c\u5728\u5c0d\u65b9\u7684\u982d\u8166\u4e2d\u5f62\u6210\u4e26\u4f54\u64da\u8457\u4e3b\u5c0e\u5730\u4f4d\u7684\u6548\u61c9\u3002\u9996\u56e0\u6548\u61c9\u4e5f\u53eb\u9996\u6b21\u6548\u61c9\u3001\u512a\u5148\u6548\u61c9\u6216\u7b2c\u4e00\u5370\u8c61\u6548\u61c9\u3002\u500b\u9ad4\u5728\u793e\u6703 \u8a8d\u77e5\u904e\u7a0b\u4e2d\uff0c\u901a\u904e&ldquo;\u7b2c\u4e00\u5370\u8c61&rdquo;\u6700\u5148\u8f38\u5165\u7684\u8a0a\u606f\u5c0d\u5ba2\u9ad4\u4ee5 \u5f8c\u7684\u8a8d\u77e5\u7522\u751f\u7684\u5f71\u97ff\u4f5c\u7528\u3002 \u7b2c\u4e00\u5370\u8c61\u4f5c\u7528\u6700\u5f37\uff0c\u6301\u7e8c\u7684\u6642\u9593\u4e5f\u9577\uff0c\u6bd4\u4ee5\u5f8c\u5f97\u5230\u7684\u8a0a\u606f\u5c0d\u65bc\u4e8b\u7269\u6574\u500b\u5370\u8c61\u7522\u751f\u7684\u4f5c\u7528\u66f4\u5f37\u3002<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp; &nbsp;4\u3001\u56db\u5927\u5b9a\u5f8b\uff1a\u9152\u8207\u6c61\u6c34\u5b9a\u5f8b\uff08\u53ca\u6642\u6e05\u9664\u721b\u860b\u679c\uff09\n<\/p>\n<p>\n\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u9152\u8207\u6c61\u6c34\u5b9a\u5f8b\u662f\u6307\u628a\u4e00\u5319\u9152\u5012\u9032\u4e00\u6876\u6c61\u6c34\uff0c\u5f97\u5230\u7684\u662f\u4e00\u6876\u6c61\u6c34\uff1b\u5982\u679c\u628a\u4e00\u5319\u6c61\u6c34\u5012\u9032\u4e00\u6876\u9152\uff0c\u5f97\u5230\u7684\u9084\u662f\u4e00\u6876\u6c61\u6c34\u3002\u5728\u4efb\u4f55\u7d44\u7e54\u88e1\uff0c\u5e7e\u4e4e\u90fd\u5b58\u5728\u5e7e\u500b\u96e3\u5f04\u7684\u4eba\u7269\uff0c\u4ed6 \u5011\u5b58\u5728\u7684\u76ee\u7684\u4f3c\u4e4e\u5c31\u662f\u70ba\u4e86\u628a\u4e8b\u60c5\u641e\u7cdf\u3002\u6700\u7cdf\u7cd5\u7684\u662f\uff0c\u4ed6\u5011\u50cf\u679c\u7bb1\u88e1\u7684\u721b\u860b\u679c\uff0c\u5982\u679c\u4e0d\u53ca\u6642\u8655\u7406\uff0c\u5b83\u6703\u8fc5\u901f\u50b3\u67d3\uff0c\u628a\u679c\u7bb1\u88e1\u5176\u4ed6\u860b\u679c\u4e5f\u5f04\u721b\u3002<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; HR\u7ba1\u7406\u8005\u7684\u773c\u775b\u53ef\u8981\u775c\u5927\u4e00\u4e9b\uff0c\u8981\u628a60%\u7684\u773c\u5149\u7684\u653e\u572810%\u7684\u4eba\u624d\u8eab\u4e0a\uff0c\u628a15%\u7684\u773c\u5149\u7559\u7d6670%\u7684\u5eb8\u624d\uff0c\u628a\u5269\u4e0b\u768425%\u7684\u773c\u5149\u5805\u5b9a\u4e0d\u79fb\u7684\u76ef\u4f4f20%\u7684 \u5c0f\u4eba\u3002\u8981\u8d81\u90a3\u5319\u6c61\u6c34\u9084\u6c92\u767c\u81ed\u4e4b\u524d\uff0c\u4f60\u8981\u505a\u7684\u5c31\u662f\u628a\u6c61\u6c34\u8207\u9152\u9694\u958b\uff0c\u540c\u6642\uff0c\u4f60\u4e5f\u8981\u60f3\u65b9\u8a2d\u6cd5\u8b93\u9019\u6ef4\u6c61\u6c34\u6539\u9020\u6210\u4e00\u6ef4\u9152\uff0c\u8c61\u8b8a\u9b54\u8853\u4e00\u6a23\u628a\u4ed6\u6084\u6084\u7684\u6de8\u5316\uff0c\u5373\u4f7f\u5012\u9032\u4e86\u82b3 \u9999\u7518\u9187\u7684\u7f8e\u9152\u88e1\u4e5f\u4e0d\u6703\u58de\u4e86\u53e3\u5473\uff0c\u53cd\u800c\u589e\u6dfb\u4e86\u96c5\u8208\uff0c\u9019\u5c31\u662f\u6700\u597d\u7684\u6548\u7387<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp; &nbsp;5\u3001\u4e94\u5927\u5b9a\u5f8b\uff1a\u4e0d\u503c\u5f97\u5b9a\u5f8b\uff08\u8b93\u54e1\u5de5\u9078\u53d6\u81ea\u5df1\u559c\u6b61\u7684\u5de5\u4f5c\uff09<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &ldquo;\u4e0d\u503c\u5f97\u505a\u7684\u4e8b\u60c5\uff0c\u5c31\u4e0d\u503c\u5f97\u505a\u597d&rdquo;\u9019\u5c31\u662f\u4e0d\u503c\u5f97\u5b9a\u5f8b\u6700\u76f4\u89c0\u7684\u8868\u9054\uff0c\u9019\u500b\u5b9a\u5f8b\u53cd\u6620\u51fa\u4eba\u5011\u7684\u4e00\u7a2e\u5fc3\u7406\u3002\u53ea\u6709\u7b26\u5408\u6211\u5011\u50f9\u503c\u89c0\u7684\u4e8b\uff0c\u6211\u5011\u624d\u6703\u6eff\u61f7\u71b1\u60c5\u53bb\u505a\u3002\u4e00\u500b\u4eba \u5982\u679c\u505a\u4e00\u4efd\u8207\u4ed6\u7684\u500b\u6027\u6c23\u8cea\u5b8c\u5168\u80cc\u96e2\u7684\u5de5\u4f5c\uff0c\u4ed6\u662f\u5f88\u96e3\u505a\u597d\u7684\uff0c\u8b93\u4e00\u500b\u6027\u683c\u5167\u5411\u3001\u975e\u5e38\u5bb3\u7f9e\u7684\u4eba\u53bb\u505a\u92b7\u552e\u54e1\uff0c\u4ed6\uff08\u5979\uff09\u8981\u9762\u81e8\u7684\u662f\u4e0d\u5f97\u4e0d\u6bcf\u5929\u548c\u4e0d\u540c\u7684\u4eba\u6253\u4ea4\u9053\uff0c\u5982 \u4f55\u505a\u597d\u6b64\u5de5\u4f5c\u3002<br \/>\n\t&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<br \/>\n\t&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; \u6bcf\u500b\u4f01\u696d\u4e2d\u90fd\u6703\u6709\u6b64\u985e\u4eba\u54e1\uff0c\u4f5c\u70baHR\u7ba1\u7406\u8005\uff0c\u5982\u4f55\u8b58\u5225\u3001\u9078\u53d6\u3001\u6539\u8b8a\u548c\u5b89\u6392\u9019\u4e9b\u4eba\uff0c\u8b93\u54e1\u5de5\u9078\u53d6\u81ea\u5df1\u559c\u6b61\u505a\u7684\u5de5\u4f5c\uff0c\u540c\u6642\u5728\u4f01\u696d\u4e2d\u71df\u9020\u3001\u6fc0\u767c\u54e1\u5de5\u7684\u9b25\u5fd7\uff0c\u5c31\u986f\u5f97 \u5c24\u5176\u91cd\u8981\u3002\u8981\u5f88\u597d\u5730\u5206\u6790\u54e1\u5de5\u7684\u6027\u683c\u7279\u6027\uff0c\u4f75\u5408\u7406\u914d\u7f6e\u5de5\u4f5c\uff0c\u4f7f\u5408\u9069\u7684\u4eba\u7ad9\u7528\u5408\u9069\u7684\u5d17\u3001\u4eba\u76e1\u5176\u624d\u3002\u5982\u8b93\u6210\u5c31\u6b32\u8f03\u5f37\u7684\u8077\u5de5\u55ae\u7368\u6216\u727d\u982d\u5b8c\u6210\u5177\u6709\u4e00\u5b9a\u98a8\u96aa\u548c\u96e3\u5ea6\u7684\u5de5 \u4f5c\uff0c\u4e26\u5728\u5176\u5b8c\u6210\u6642\uff0c\u7d66\u4e88\u53ca\u6642\u7684\u80af\u5b9a\u3001\u8b9a\u63da\u548c\u6fc0\u52f5\uff1b\u8b93\u4f9d\u9644\u6b32\u8f03\u5f37\u7684\u8077\u5de5\uff0c\u66f4\u591a\u5730\u53c3\u52a0\u5230\u67d0\u500b\u5718\u9ad4\u4e2d\u5171\u540c\u5de5\u4f5c\uff1b\u8b93\u6b0a\u529b\u617e\u8f03\u5f37\u7684\u8077\u5de5\uff0c\u64d4\u4efb\u4e00\u500b\u8207\u4e4b\u80fd\u529b\u76f8\u9069\u61c9\u7684\u7ba1 \u7406\u5d17\u3002\u540c\u6642\u8981\u52a0\u5f37\u54e1\u5de5\u5c0d\u4f01\u696d\u76ee\u7684\u7684\u8a8d\u540c\u611f\uff0c\u8b93\u54e1\u5de5\u611f\u89ba\u5230\u81ea\u5df1\u6240\u505a\u7684\u5de5\u4f5c\u662f\u503c\u5f97\u7684\uff0c\u9019\u6a23\u624d\u80fd\u6fc0\u767c\u8077\u5de5\u7684\u71b1\u60c5\uff0c\u540c\u6642\u5728\u4f01\u696d\u9019\u500b\u5927\u5bb6\u5ead\u4e2d\u627e\u5230\u9069\u5408\u7684\u50f9\u503c\u8ca2\u737b\u9ede\u3002<br \/>\n\t&nbsp;&nbsp; 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