{"id":492,"date":"2023-05-24T21:56:42","date_gmt":"2023-05-24T13:56:42","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=492"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-259","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-259\/","title":{"rendered":"\u63ed\u79d8\u8077\u5834\u8001\u95c6\u7be9\u9078\u54e1\u5de5\u7684\u6700\u597d\u65b9\u6cd5 – \u8077\u5834\u7ba1\u7406"},"content":{"rendered":"

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\u60c5\u7dd2\u50b3\u67d3
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\u8001\u95c6\u5011\u81f4\u529b\u65bc\u5438\u5f15\u548c\u57f9\u990a\u8d85\u7d1a\u660e\u661f\u7684\u539f\u56e0\u4e0d\u96e3\u7406\u89e3\u3002\u5806\u7a4d\u6210\u5c71\u7684\u7814\u7a76\u986f\u793a\uff0c\u660e\u661f\u54e1\u5de5\u548c\u5929\u624d\u54e1\u5de5\u80fd\u70ba\u516c\u53f8\u5e36\u4f86\u4ee4\u4eba\u9a5a\u7570\u7684\u6210\u5c31\u3002\u6b64\u5916\u5f88\u986f\u7136\uff0c\u628a\u6ce8\u610f\u529b\u653e\u5728\u90a3\u4e9b\u8868\u73fe\u6700\u597d\u3001\u7a4d\u6975\u4e3b\u52d5\u7684\u54e1\u5de5\u8eab\u4e0a\uff0c\u4e5f\u6703\u8b93\u8001\u95c6\u5011\u611f\u5230\u66f4\u52a0\u6b61\u6b23\u9f13\u821e\u3002<\/p>\n

\u4e0d\u904e\u4e00\u4e9b\u91dd\u5c0d\u5f9e\u6200\u611b\u95dc\u4fc2\u5230\u8fa6\u516c\u5ba4\u4ea4\u969b\u7b49\u554f\u984c\u6240\u505a\u7684\u7814\u7a76\u986f\u793a\uff0c\u8207\u7a4d\u6975\u4e92\u52d5\u76f8\u6bd4\uff0c\u4eba\u969b\u4ea4\u5f80\u4e2d\u7684\u6d88\u6975\u4e92\u52d5\u53ef\u4ee5\u7a4d\u805a\u51fa\u66f4\u5927\u7684\u80fd\u91cf\u3002\u539f\u56e0\u5f88\u7c21\u55ae\uff0c\u6070\u5982\u5fc3\u7406\u5b78\u5bb6\u7f85\u4f0a\u2027\u9b91\u6885\u65af\u7279(Roy Baumeister)\u8207\u5176\u540c\u4e8b\u5f97\u51fa\u7684\u7d50\u8ad6\uff1a\u201c\u58de\u6bd4\u597d\u66f4\u5f37\u5927\u201d\u3002\u9019\u4e9b\u58de\u860b\u679c\u5c0e\u81f4\u540c\u4e8b\u4e2d\u7522\u751f\u7684\u6d88\u6975\u60f3\u6cd5\u3001\u60c5\u7dd2\u548c\u8868\u73fe\uff0c\u6bd4\u90a3\u4e9b\u7a4d\u6975\u4e3b\u52d5\u7684\u54e1\u5de5\u5728\u540c\u4e8b\u88e1\u5f15\u767c\u7684\u6b63\u9762\u53cd\u97ff\u8981\u5927\u5f97\u591a\uff0c\u6301\u7e8c\u6642\u9593\u4e5f\u9577\u5f97\u591a\u3002<\/p>\n

\u4e0d\u59a8\u770b\u770b\u5a01\u723e\u2027\u83f2\u723e\u666e\u65af(Will Felps)\u3001\u7279\u502b\u65af\u2027R. \u7c73\u5207\u723e(Terence R. Mitchell)\u548c\u4f0a\u9e97\u838e\u2027\u767d\u9748\u9813(Eliza Byington)\u5c31\u58de\u860b\u679c\u8207\u5718\u968a\u6548\u7387\u4e4b\u9593\u7684\u95dc\u4fc2\u6240\u505a\u7684\u7814\u7a76\u3002\u4ed6\u5011\u8003\u5bdf\u4e86\u58de\u860b\u679c\u7d66\u6574\u500b\u5718\u968a\u5e36\u4f86\u7684\u5f71\u97ff\u3002\u9019\u4e9b\u58de\u860b\u679c\u5167\u542b\u5077\u61f6\u7684\u4eba\uff08\u4e0d\u9858\u4ed8\u51fa\u52aa\u529b\u7684\u4eba\uff09\u3001\u6557\u8208\u7684\u4eba\uff08\u4ed6\u5011\u8868\u73fe\u51fa\u60b2\u89c0\u3001\u7126\u616e\u3001\u4e0d\u5b89\u5168\u611f\u548c\u60f1\u6012\u60c5\u7dd2\uff09\u548c\u8a0e\u53ad\u7684\u4eba\uff08\u9055\u53cd\u4eba\u969b\u4ea4\u5f80\u898f\u7bc4\u7684\u4eba\uff09\u3002\u83f2\u723e\u666e\u65af\u7684\u4e00\u9805\u5be6\u9a57\u767c\u73fe\uff0c\u4e00\u500b\u5718\u968a\u4e2d\u53ea\u8981\u6709\u4e00\u500b\u61f6\u9aa8\u982d\u6216\u662f\u8a0e\u53ad\u9b3c\uff0c\u5718\u968a\u7684\u7e3e\u6548\u8868\u73fe\u5c31\u6703\u4e0b\u964d30%\u523040%\u3002<\/p>\n

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\u901a\u5e38\u7684\u7be9\u9078\u624b\u6bb5\u5f80\u5f80\u4e0d\u8db3\u4ee5\u5224\u65b7\u4e00\u500b\u61c9\u8058\u8005\u662f\u4e0d\u662f\u58de\u860b\u679c\u3002\u8077\u4f4d\u5019\u9078\u4eba\u53ef\u80fd\u66fe\u5728\u6700\u597d\u7684\u5b78\u6821\u5b78\u7fd2\uff0c\u6216\u662f\u5728\u6b77\u6b21\u9762\u8a66\u4e2d\u90fd\u8868\u73fe\u5f97\u5bcc\u6709\u9b45\u529b\u548c\u624d\u6c23\uff0c\u5f9e\u800c\u5c07\u4ed6\u5011\u7684\u61f6\u60f0\u3001\u4e0d\u7a31\u8077\u6216\u662f\u53ef\u60e1\u4e4b\u8655\u6df1\u85cf\u4e0d\u9732\u3002<\/p>\n

\u56e0\u6b64\uff0c\u7be9\u9078\u54e1\u5de5\u7684\u6700\u597d\u65b9\u6cd5\u4e4b\u4e00\uff0c\u5c31\u662f\u89c0\u5bdf\u4ed6\u5011\u5728\u73fe\u5be6\u689d\u4ef6\u4e0b\u5de5\u4f5c\u6642\u7684\u771f\u5be6\u72c0\u614b\u3002\u963f\u514b\u6c99\u4f0a\u2027\u79d1\u5854\u88e1(Akshay Kothari)\u548c\u5b89\u5947\u7279\u2027\u53e4\u666e\u5854(Ankit Gupta)\u5f88\u8d0a\u6210\u9019\u7a2e\u6a21\u5f0f\u3002\u4ed6\u5011\u7684\u516c\u53f8Pulse\u4f4d\u65bc\u52a0\u5dde\u5e15\u6d1b\u963f\u723e\u6258\u5e02(Palo Alto)\uff0c\u70ba\u624b\u6a5f\u88dd\u7f6e\u958b\u767c\u95b1\u8b80\u65b0\u805e\u7684\u61c9\u7528\u7a0b\u5f0f\u3002\u7576Pulse\u516c\u53f8\u62db\u8058\u65b0\u54e1\u5de5\u6642\uff0c\u4ed6\u5011\u6703\u8003\u616e\u90a3\u4e9b\u66fe\u8207\u61c9\u8058\u8005\u5171\u4e8b\u7684\u540c\u4e8b\u548c\u4e3b\u7ba1\u7684\u8a55\u50f9\uff0c\u4e26\u9032\u884c\u591a\u8f2a\u9762\u8a66\u3002\u4e0d\u904e\u4ed6\u5011\u8aaa\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u9084\u662f\u8b93\u5019\u9078\u4eba\u4f86\u516c\u53f8\u5de5\u4f5c\u4e00\u5230\u5169\u5929\uff0c\u8b93\u4ed6\u5011\u5b8c\u6210\u4e00\u4e9b\u77ed\u671f\u5de5\u4f5c\uff08\u9019\u4e9b\u662f\u6709\u511f\u5de5\u4f5c\uff0c\u516c\u53f8\u6703\u5411\u4ed6\u5011\u652f\u4ed8\u5831\u916c\uff09\u3002<\/p>\n

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\u62d2\u4e4b\u9580\u5916
<\/strong>
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\u770b\u770b\u7f85\u4f2f\u7279\u8c9d\u723e\u5fb7\u516c\u53f8(Robert W. Baird & Co.)\u5427\u3002\u9019\u5bb6\u91d1\u878d\u670d\u52d9\u516c\u53f8\u88ab\u8b7d\u70ba\u5f88\u597d\u7684\u50f1\u4e3b\u3002\u8a72\u516c\u53f8\u8a8d\u771f\u5730\u6253\u9020\u8457\u4e00\u7a2e\u6587\u5316\uff0c\u6392\u65a5\u5de5\u4f5c\u4e2d\u7684\u7121\u79ae\u548c\u81ea\u79c1\u884c\u70ba\u3002\u4ed6\u5011\u628a\u9019\u53eb\u505a\u201c\u4e0d\u8981\u6df7\u86cb\u6cd5\u5247\u201d\uff08\u5118\u7ba1\u5be6\u969b\u4e0a\uff0c\u4ed6\u5011\u7528\u4e86\u4e00\u500b\u6bd4\u201c\u6df7\u86cb\u201d\u66f4\u5149\u9bae\u7684\u8a5e\u5152\uff09\u3002<\/p>\n

\u8a72\u516c\u53f8\u9996\u5e2d\u57f7\u884c\u9577\u4fdd\u7f85\u2027\u73c0\u585e\u723e(Paul Purcell)\u8aaa\uff0c\u516c\u53f8\u6703\u5728\u62db\u8058\u904e\u7a0b\u4e2d\u5c31\u958b\u59cb\u50b3\u9054\u51fa\u8a0a\u606f\u3002\u4ed6\u8aaa\uff1a\u201c\u5728\u9762\u8a66\u4e2d\uff0c\u6211\u6703\u770b\u8457\u61c9\u8058\u8005\u7684\u773c\u775b\u544a\u8a34\u4ed6\u5011\uff1a\u2018\u5982\u679c\u6211\u767c\u73fe\u4f60\u662f\u500b\u6df7\u86cb\uff0c\u6211\u5c31\u6703\u7092\u4f60\u7684\u9b77\u9b5a\u3002\u2019\u591a\u6578\u61c9\u8058\u8005\u4e0d\u6703\u70ba\u9019\u756a\u8a71\u63ea\u5fc3\uff0c\u4e0d\u904e\u9084\u662f\u4e0d\u6642\u6709\u4eba\u807d\u5f8c\u8b8a\u5f97\u9762\u7121\u8840\u8272\uff0c\u800c\u5f8c\u6211\u5011\u5c31\u518d\u6c92\u898b\u904e\u4ed6\u5011\u3002\u4ed6\u5011\u627e\u4e86\u4e9b\u7406\u7531\u96e2\u958b\u4e86\u7be9\u9078\u6d41\u7a0b\u3002\u201d<\/p>\n

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\u73c0\u585e\u723e\u7684\u6025\u6027\u5b50\u4e26\u4e0d\u9069\u7528\u65bc\u6bcf\u4e00\u5bb6\u516c\u53f8\u7684\u6587\u5316\u3002\u5982\u679c\u4f60\u5728\u5c0b\u627e\u4e00\u7a2e\u66f4\u70ba\u8fc2\u8ff4\u7684\u8655\u7406\u65b9\u6cd5\uff0c\u4e0d\u59a8\u770b\u770b\u8457\u540d\u5927\u5eda\u611b\u9e97\u7d72\u2027\u6c83\u7279\u65af(Alice Waters)\u662f\u600e\u9ebc\u505a\u7684\u3002\u6c83\u7279\u65af\u638c\u7ba1\u4f4d\u65bc\u52a0\u5dde\u4f2f\u514b\u5229(Berkeley)\u7684\u6f58\u5c3c\u65af\u4e4b\u5bb6\u9910\u5ef3(Chez Panisse)\u5df2\u670940\u5e74\u4e4b\u4e45\u3002<\/p>\n

\u50b3\u8a18\u4f5c\u5bb6\u6258\u99ac\u65af\u2027\u9ea5\u514b\u7d0d\u7c73(Thomas McNamee)\u63cf\u8ff0\u4e86\u6c83\u7279\u65af\u5c0d\u4eba\u548c\u83dc\u54c1\u7684\u95dc\u611b\u662f\u5982\u4f55\u611f\u67d3\u5230\u5979\u5468\u570d\u7684\u4eba\u7684\u3002\u591a\u5e74\u4e00\u8def\u8d70\u4f86\uff0c\u5118\u7ba1\u6709\u5f88\u591a\u5bb3\u7fa4\u4e4b\u99ac\u66fe\u88ab\u6383\u5730\u51fa\u9580\uff0c\u4f46\u6c83\u7279\u65af\u4e26\u6c92\u6709\u4e00\u76f4\u8b93\u9019\u6247\u9580\u5927\u958b\u3002\u8fad\u9000\u54e1\u5de5\u7684\u6b65\u9a5f\uff0c\u901a\u5e38\u662f\u4ee5\u6c83\u7279\u65af\u7684\u67d0\u4f4d\u540c\u4e8b\u5a49\u8f49\u5730\u50b3\u9054\u51fa\u6c83\u7279\u65af\u73fe\u5728\u201c\u4e0d\u5341\u5206\u9ad8\u8208\u201d\u7684\u8a0a\u606f\u958b\u59cb\u7684\u3002\u5982\u679c\u9019\u4e00\u6697\u793a\u4e0d\u8d77\u4f5c\u7528\uff0c\u90a3\u9ebc\u6c83\u7279\u65af\u7684\u9019\u4f4d\u540c\u4e8b\uff0c\u6216\u662f\u53e6\u4e00\u4f4d\u6c83\u7279\u65af\u8eab\u908a\u7684\u4eba\u5c31\u6703\u8fad\u9000\u9019\u540d\u54e1\u5de5\u3002<\/p>\n

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\u5c01\u9589\u9694\u96e2
<\/strong>
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\u4e0d\u904e\u8981\u63d0\u9192\u4e00\u53e5\uff1a\u90a3\u4e9b\u76f8\u4fe1\u67d0\u4e9b\u5177\u6709\u7834\u58de\u529b\u7684\u8d85\u7d1a\u660e\u661f\u5c0d\u516c\u53f8\u201c\u592a\u904e\u91cd\u8981\u201d\u800c\u4e0d\u80fd\u89e3\u96c7\u4ed6\u5011\u7684\u9818\u5c0e\u8005\uff0c\u5f80\u5f80\u4f4e\u4f30\u4e86\u9019\u4e9b\u4eba\u53ef\u80fd\u5e36\u4f86\u7684\u640d\u5931\u3002\u65af\u5766\u798f\u5927\u5b78(Stanford University)\u7814\u7a76\u54e1\u67e5\u723e\u65af\u2027\u5967\u8cf4\u5229(Charles O’Reilly)\u548c\u5091\u5f17\u745e\u2027\u83f2\u4f5b(Jeffrey Pfeffer)\u8209\u51fa\u7684\u4e00\u5bb6\u670d\u88dd\u96f6\u552e\u5e97\u7684\u6848\u4f8b\u5f88\u6709\u555f\u8fea\u610f\u7fa9\u3002\u9019\u5bb6\u516c\u53f8\u89e3\u96c7\u4e86\u4e00\u540d\u696d\u7e3e\u8868\u73fe\u6700\u51fa\u8272\u3001\u4f46\u540c\u6642\u53c8\u662f\u500b\u58de\u860b\u679c\u7684\u92b7\u552e\u54e1\u3002\u5728\u4ed6\u96e2\u8077\u5f8c\uff0c\u96d6\u7136\u4ed6\u90a3\u4e9b\u524d\u540c\u4e8b\u88e1\u6c92\u4eba\u80fd\u8d95\u4e0a\u4ed6\u7684\u500b\u4eba\u92b7\u552e\u696d\u7e3e\uff0c\u4f46\u5168\u5e97\u7684\u7e3d\u92b7\u552e\u984d\u537b\u6fc0\u589e\u8fd130%\u3002\u5169\u4f4d\u7814\u7a76\u4eba\u54e1\u7a31\uff0c\u9019\u4e00\u8ab2\u544a\u8a34\u6211\u5011\u7684\u662f\uff1a\u201c\u6709\u4e00\u500b\u4eba\u62d6\u7d2f\u4e86\u6240\u6709\u7684\u4eba\uff0c\u4e00\u65e6\u4ed6\u96e2\u958b
\n\uff0c\u5176\u4ed6\u4eba\u5c31\u80fd\u505a\u5230\u6700\u597d\u3002\u201d<\/td>\n<\/tr>\n<\/table>\n

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