{"id":931,"date":"2023-06-01T15:24:45","date_gmt":"2023-06-01T07:24:45","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=931"},"modified":"2019-09-03T16:09:12","modified_gmt":"2019-09-03T16:09:12","slug":"online-sales-easy-marketing-677","status":"publish","type":"post","link":"https:\/\/por.tw\/EasyMarketing\/online-sales-easy-marketing-677\/","title":{"rendered":"\u4f01\u696d\u5982\u4f55\u9078\u53d6CRM\u8edf\u9ad4?\u6eff\u8db3\u4e0a\u5e1d\u7684\u9700\u6c42\u4e5f\u4e0d\u96e3 – \u4f01\u696d\u7ba1\u7406"},"content":{"rendered":"

<\/p>\n\n\n
CRM(\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406)\u5df2\u7b97\u5f97\u4e0a\u8edf\u9ad4\u696d\u88e1\u7684\u4e00\u500b\u65b0\u884c\u7576\u4e86\uff0c\u90a3\u9ebc\u5176\u78ba\u5207\u5b9a\u7fa9\u7a76\u7adf\u8a72\u662f\u4ec0\u9ebc\u5462?\u696d\u754c\u6bd4\u8f03\u63a8\u5d07Gartner\u7684\u63d0\u6cd5\uff0c\u73fe\u5c07\u5176\u63f4\u8b6f\u65bc\u4e0b\uff1a\u9019\u662f\u4e00\u7a2e\u5546\u52d9\u7b56\u7565\uff0c\u7528\u65bc\u570d\u7e5e\u5ba2\u6236\u4e8b\u9805\u4f86\u7d44\u7e54\u4f01\u696d\uff0c\u5c0d\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u884c\u70ba\u63d0\u4f9b\u652f\u63f4\uff0c\u5c07\u5f9e\u5ba2\u6236\u5230\u63d0\u4f9b\u8005\u7684\u5546\u52d9\u6d41\u7a0b\u9023\u6210\u4e00\u9ad4\u3002\u53c8\u7a31\u5ba2\u6236\u8cc7\u7522\u7ba1\u7406(Customer asset management)\u6216\u5ba2\u6236\u4e92\u52d5\u7ba1\u7406(Customer interaction management)\u3002CRM\u7684\u61c9\u7528\u9818\u529f\u80fd\u8b8a\u6578\u5167\u542b\u79d1\u6280\u5316\u92b7\u552e(TES\uff0cTechnology-enabled selling)\u3001\u5ba2\u6236\u670d\u52d9\u8207\u652f\u63f4(CSS\uff0cCustomer service and support)\u548c\u79d1\u6280\u5316\u884c\u92b7(TEM\uff0cTechnology-enabled marketing)\u3002<\/p>\n

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