{"id":2508,"date":"2019-01-01T10:21:53","date_gmt":"2019-01-01T10:21:53","guid":{"rendered":"http:\/\/por.tw\/Rich\/?p=2508"},"modified":"2019-01-01T10:21:53","modified_gmt":"2019-01-01T10:21:53","slug":"%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e6%8f%90%e4%be%9b%e3%80%8c%e8%aa%a0%e5%af%a6%e7%9a%84%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c%e3%80%8d%ef%bc%88%e5%90%a6%e5%89%87%e5%b0%87%e8%a2%ab%e5%94%be%e6%a3%84","status":"publish","type":"post","link":"https:\/\/por.tw\/Rich\/%e6%90%9c%e5%b0%8b%e5%bc%95%e6%93%8e%e6%8f%90%e4%be%9b%e3%80%8c%e8%aa%a0%e5%af%a6%e7%9a%84%e6%90%9c%e5%b0%8b%e7%b5%90%e6%9e%9c%e3%80%8d%ef%bc%88%e5%90%a6%e5%89%87%e5%b0%87%e8%a2%ab%e5%94%be%e6%a3%84\/","title":{"rendered":"\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d\uff08\u5426\u5247\u5c07\u88ab\u553e\u68c4\u800c\u8f49\u7528\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\uff09"},"content":{"rendered":"

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\u4eca\u5929\u53c8\u770b\u5230\u5fae\u8edf\u8207Google\u641c\u5c0b\u6392\u884c\u7684\u820c\u6230<\/strong><\/span>
\n\u6211\u76f8\u4fe1\uff1a<\/span>Google \u9084\u662f\u6703\u5fe0\u65bc\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d\uff08\u5426\u5247\u5c07\u6703\u88ab\u7db2\u53cb\u553e\u68c4\u800c\u8f49\u7528\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\uff09<\/span><\/strong>
\n\u8a18\u5f97 Google \u7684\u4ee5\u524d\u7684\u7cbe\u795e\u662f\uff0c\u7db2\u8def\u4f7f\u7528\u8005\u6700\u5927\uff08\u6c92\u6709\u4f7f\u7528\u8005\u90a3\u4f86\u5546\u6a5f\uff1f\uff09<\/strong>
\n\u6240\u4ee5\u5728\u641c\u5c0b\u7684\u516c\u5e73\u6027\u4e00\u76f4\u662f\u88ab\u8a55\u70ba\uff1a\u512a\u826f\u7684\uff01<\/span><\/strong>
\n\u6b64\u6b21\uff0c\u88ab\u5fae\u8edf\u8aaa\u6210\u4e00\u6587\u4e0d\u503c\u7684\uff1a\u300c\u5982\u4eca\u4ed6\u5011\u7684\u8cfc\u7269\u641c\u5c0b\u7d50\u679c\u5168\u90fd\u662f\u4ed8\u8cbb\u5ee3\u544a\u300d<\/strong>
\n\u6211\u60f3\uff1a\u9019\u6216\u8a31\u53ea\u662f\u500b\u6848\uff0c\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u7d66\u7db2\u8def\u4f7f\u7528\u8005\u7684\u7d50\u679c\u61c9\u8a72\u662f\uff1a\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d<\/strong>
\n———————————————————————————<\/strong>
\n\u4ee5\u4e0b\u662f\uff1a\u8af7Google\u6b7b\u611b\u9322\uff01\u5fae\u8edf\uff1aGoogle\u8cfc\u7269\u641c\u5c0b\u6392\u884c\u90fd\u662f\u7528\u9322\u8cb7\u4f86\u7684\u5168\u6587\u65b0\u805e\u5f15\u7528\uff1a<\/strong><\/span><\/p>\n

\"\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d\uff08\u5426\u5247\u5c07\u88ab\u553e\u68c4\u800c\u8f49\u7528\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\uff09\"<\/a><\/p>\n

\u8af7Google\u6b7b\u611b\u9322\uff01\u5fae\u8edf\uff1aGoogle\u8cfc\u7269\u641c\u5c0b\u6392\u884c\u90fd\u662f\u7528\u9322\u8cb7\u4f86\u7684<\/strong><\/span>
\n\u9245\u4ea8\u7db2\u7de8\u8b6f\u8a31\u5bb6\u83ef \u7d9c\u5408\u5916\u96fb<\/strong><\/span><\/p>\n

\u60f3\u5230\u8056\u8a95\u7bc0\uff0c\u4e5f\u6703\u60f3\u5230\u5fae\u8edf(MSFT-US)\u7684\u641c\u5c0b\u5f15\u64ceBing\uff0c\u7136\u800c\uff0cBing\u537b\u66f4\u5e0c\u671b\u4f60\u60f3\u5230Scrooge\u7db2\u7ad9\u3002<\/strong><\/p>\n

\u5fae\u8edf\u6240\u8b02\u7684\u300cScrooge\u300d\u5176\u5be6\u5c31\u662f\u6307Google\u3002<\/strong>
\nScrooge\u9019\u500b\u5b57\u662f\u5c07\u300cscrewed\u300d\u548c\u300cGoogle\u300d\u7d50\u5408\uff0c\u540c\u6642\u4e5f\u662f\u72c4\u66f4\u65af\u5927\u4f5c\u300c\u8056\u8a95\u591c\u602a\u8b5a(Christmas Carol)\u300d\u4e3b\u89d2\u300cScrooge\u300d\u540d\u5b57\uff0c\u662f\u82f1\u6587\u88e1\u300c\u5b88\u8ca1\u5974\u300d\u3001\u300c\u541d\u55c7\u9b3c\u300d\u7684\u4ee3\u540d\u8a5e\u3002<\/strong><\/p>\n

\u6839\u64da\u5fae\u8edf\u7684\u8aaa\u6cd5\uff0c\u300c\u5982\u4eca\u4ed6\u5011\u7684\u8cfc\u7269\u641c\u5c0b\u7d50\u679c\u5168\u90fd\u662f\u4ed8\u8cbb\u5ee3\u544a\u300d\u3002<\/strong><\/p>\n

Scrooge\u7db2\u7ad9\u4e0a\u63cf\u8ff0\uff1aGoogle Shopping\u9019\u500b\u7db2\u7ad9\u5c31\u662f\u4e00\u5806\u9396\u5b9a\u76ee\u6a19\u7684\u5ee3\u544a\uff0c\u6c92\u6599\u5230\u6b64\u9ede\u7684\u9867\u5ba2\u6703\u4ee5\u70ba\u90a3\u4e9b\u90fd\u662f\u641c\u5c0b\u7d50\u679c\u3002<\/strong>
\n\u76f8\u53cd\u5730\uff0cBing\u641c\u5c0b\u5f15\u64ce\u537b\u63d0\u4f9b\u4f60\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d\u3002<\/strong><\/p>\n

Scrooge\uff1a\u300c\u5546\u5bb6\u53ef\u4ee5\u4ed8\u8cbb\u63d0\u9ad8\u7522\u54c1\u66dd\u5149\u6a5f\u6703\uff0c\u5728Google\u7684\u8cfc\u7269\u300e\u641c\u5c0b\u300f\u7d50\u679c\u4e2d\uff0c\u52dd\u904e\u5c0d\u624b\u7522\u54c1\uff0c\u5373\u4f7f\u8a72\u7522\u54c1\u5c0d\u6d88\u8cbb\u8005\u4f86\u8aaa\u4e26\u975e\u6bd4\u8f03\u597d\uff0c\u4e5f\u6c92\u6709\u6bd4\u8f03\u4fbf\u5b9c\u3002<\/strong>
\n\u4ed6\u5011\u9019\u7a2e\u300e\u4ed8\u8cbb\u6392\u540d\u300f\u65b0\u7cfb\u7d71\u5f88\u5bb9\u6613\u8aa4\u5c0e\u6d88\u8cbb\u8005\uff0c\u628a\u5ee3\u544a\u7576\u6210\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u3002\u300d<\/strong><\/p>\n

\u5fae\u8edf\u751a\u81f3\u505a\u51fa\u4e86\u5c0f\u77ed\u7247 (\u89c0\u770b\u77ed\u7247) \uff0c\u76f4\u6307Google\u6a19\u793a\u7684\u300c\u95dc\u806f\u6027(relevance)\u300d\u5176\u5be6\u4ee3\u8868\u300c\u9019\u4e9b\u5ee3\u544a\u5546\u4ed8\u8cbb\u591a\u5be1\u300d\u3002<\/strong><\/p>\n

\u5fae\u8edf\u7684\u62a8\u64ca\u4e26\u975e\u6beb\u7121\u6839\u64da\uff0c\u4eca\u5e746\u6708Google\u5ba3\u5e03\u4e86Google\u7522\u54c1\u641c\u5c0b (Google Product Search )\u7684\u65b0\u5546\u52d9\u6a21\u5f0f\uff0c\u5c07\u5176\u66f4\u540d\u70baGoogle\u8cfc\u7269 (Google Shopping)\u4e26\u958b\u59cb\u6536\u8cbb\uff0c\u5176\u65b0\u6392\u540d\u7cfb\u7d71\u8a08\u7b97\u65b9\u5f0f\u4fc2\u4f9d\u64da\u95dc\u806f\u6027\u548c\u7af6\u8cfc\u50f9\u5408\u4f75\u8a08\u7b97\uff0c\u985e\u4f3c\u7522\u54c1\u9673\u5217\u5ee3\u544a(Product Listing Ads)\u3002<\/strong><\/p>\n

\u7136\u800c\uff0cGoogle\u537b\u6709\u4e0d\u540c\u60f3\u6cd5\u3002<\/strong>
\nGoogle\u8a8d\u70ba\u6b64\u8209\u4e0d\u50c5\u53ef\u8b93\u5546\u5bb6\u5c0d\u81ea\u5bb6\u7522\u54c1\u6709\u66f4\u5927\u7684\u7ba1\u63a7\u529b\uff0c\u4e5f\u6703\u9f13\u52f5\u5546\u5bb6\u7dad\u6301\u7522\u54c1\u8cc7\u8a0a\u5728\u6700\u65b0\u72c0\u614b\u3002<\/strong>
\nGoogle\uff1a\u300c\u66f4\u9ad8\u7684\u8cc7\u8a0a\u54c1\u8cea\uff0c\u7121\u8ad6\u662f\u50f9\u683c\u7684\u6b63\u78ba\u6027\u3001\u6700\u65b0\u92b7\u552e\u65b9\u6848\u6216\u8005\u662f\u5426\u4f9b\u8ca8\u4e2d\uff0c\u9019\u4e9b\u5c0d\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u61c9\u8a72\u610f\u5473\u66f4\u597d\u7684\u8cfc\u7269\u7d50\u679c\uff0c\u9019\u4e5f\u6703\u70ba\u5546\u5bb6\u5275\u9020\u66f4\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u700f\u89bd\u7387\u3002\u300d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u300c\u8aa0\u5be6\u7684\u641c\u5c0b\u7d50\u679c\u300d\uff08\u5426\u5247\u5c07\u88ab\u553e\u68c4\u800c\u8f49\u7528\u5176\u4ed6\u641c\u5c0b\u5f15\u64ce\uff09 \u4eca\u5929\u53c8\u770b\u5230\u5fae\u8edf\u8207Google\u641c\u5c0b\u6392\u884c\u7684\u820c\u6230 […]<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[18],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/posts\/2508"}],"collection":[{"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/Rich\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}