{"id":13,"date":"2023-06-05T13:08:03","date_gmt":"2023-06-05T05:08:03","guid":{"rendered":"http:\/\/pro369.com\/edm\/?p=13"},"modified":"2009-04-14T16:59:07","modified_gmt":"2009-04-14T16:59:07","slug":"%e9%9b%bb%e7%8e%a9%e4%b8%ad%e7%9a%84%e5%bb%a3%e5%91%8a%28in-game-advertising%29","status":"publish","type":"post","link":"https:\/\/por.tw\/edm\/%e9%9b%bb%e7%8e%a9%e4%b8%ad%e7%9a%84%e5%bb%a3%e5%91%8a%28in-game-advertising%29\/","title":{"rendered":"\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a(In-game advertising)"},"content":{"rendered":"<p><span>&nbsp; <\/p>\n<p>ZeinthOptimedia fast foward issue 4\u8ac7\u7684\u662f\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\uff0c\u9019\u6b21\u53c3\u8207\u8a0e\u8ad6\u7684\u662f\u4e9e\u6d32\u5206\u516c\u53f8\u7684\u4eba\u54e1\uff0c\u53ef\u80fd\u56e0\u70ba\u4e26\u6c92\u6709\u771f\u6b63\u9762\u5c0d\u9762\u8a0e\u8ad6\uff0c\u4e5f\u53ef\u80fd\u662f\u56e0\u70ba\u4e9e\u6d32\u4eba\u4e0d\u5584\u65bc\u8a0e\u8ad6\uff0c\u56e0\u6b64\u4e26\u6c92\u6709\u6fc0\u76ea\u51fa\u4ee4\u4eba\u6fc0\u8cde\u7684\u89c0\u9ede\u3002\u91cd\u9ede\u6458\u8981\u5982\u4e0b:<\/p>\n<ul>\n<li>\u96fb\u52d5\u6216\u662f\u7dda\u4e0a\u904a\u6232\u73a9\u5bb6\u901a\u5e38\u90fd\u8f03\u5c11\u63a5\u89f8\u50b3\u7d71\u5a92\u9ad4\u4f46\u537b\u82b1\u5f88\u591a\u6642\u9593\u5728\u96fb\u73a9\u4e2d\uff0c\u56e0\u6b64\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\u53ef\u4ee5\u89f8\u53ca\u9019\u4e9b\u4eba\uff0c\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\u96d6\u7136\u767c\u7a3f\u91cf\u4e0d\u5927\uff0c\u4f46\u662f\u6210\u9577\u537b\u5f88\u5feb\u3002 <\/li>\n<li>In-game dispaly\u548cI-game item\u662f\u5169\u7a2e\u6700\u5e38\u898b\u7684\u5f62\u5f0f\u3002 <\/li>\n<li>\u7dda\u4e0a\u96fb\u73a9\u7684\u73a9\u5bb6\u76f8\u8f03\u65bc\u96fb\u8996\u89c0\u773e\u800c\u8a00\u6bd4\u8f03\u96c6\u4e2d\uff0c\u56e0\u6b64\u900f\u904e\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\u5efa\u7acbawareness\u6548\u679c\u5f88\u597d\u3002\u4f46\u662f\u95dc\u9375\u4ecd\u662f\u95dc\u806f\u6027(relevance) <\/li>\n<li>\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\u7684\u6548\u679c\u5982\u679c\u662fbanner\u6216\u662f\u6587\u5b57\u4e4b\u985e\u7684\u9023\u7d50\uff0c\u53ef\u4ee5\u7528impression\u6216\u662fclick\u7684\u65b9\u5f0f\u8a55\u4f30\uff0c\u5982\u679c\u662fin-game item\u4e5f\u53ef\u4ee5\u7528\u4f7f\u7528\u7684\u6b21\u6578\u4f86\u8a55\u4f30\u3002 <\/li>\n<li>\u7dda\u4e0a\u904a\u6232\u7684\u7a2e\u985e\n<ul>\n<li>MMORPGs &#8211; \u591a\u4eba\u7dda\u4e0a\u89d2\u8272\u626e\u6f14\u904a\u6232(Massively Multiplayer Online Role-Playing Games) <\/li>\n<li>Casual\/lobby games &#8211; <\/li>\n<li>Battle games &#8211; \u6230\u9b25\u904a\u6232 <\/li>\n<li>Chess and card game &#8211; \u724c\u68cb\u985e\u904a\u6232 <\/li>\n<\/ul>\n<\/li>\n<li>\u7dda\u4e0a\u904a\u6232\u4eba\u53e3(2006-2007)<br \/> <br \/>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"2\" width=\"478\">\n<tr>\n<td width=\"48\" valign=\"top\">\u570b\u5bb6<\/td>\n<td width=\"67\" valign=\"top\">\u7dda\u4e0a\u904a\u6232\u4eba\u6578<\/td>\n<td width=\"71\" valign=\"top\">\u4f54Internet\u4f7f\u7528\u4eba\u53e3\u767e\u5206\u6bd4<\/td>\n<td width=\"67\" valign=\"top\">\u4f54\u4eba\u53e3\u767e\u5206\u6bd4<\/td>\n<td width=\"77\" valign=\"top\">\u6bcf\u6708\u5e73\u5747\u6d88\u8cbb<\/td>\n<td width=\"146\" valign=\"top\">Profile<\/td>\n<\/tr>\n<tr>\n<td width=\"43\" valign=\"top\">\u4e2d\u570b<\/td>\n<td width=\"67\" valign=\"top\">46million<\/td>\n<td width=\"73\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>34%<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"67\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>4%<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"80\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>US$5<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"146\" valign=\"top\">83% male<br \/> 33% btwn 19-22<br \/> 32% students<\/td>\n<\/tr>\n<tr>\n<td width=\"43\" valign=\"top\">\u5357\u97d3<\/td>\n<td width=\"67\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>17million<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"73\" valign=\"top\">50%<\/td>\n<td width=\"67\" valign=\"top\">35%<\/td>\n<td width=\"81\" valign=\"top\">US$7<\/td>\n<td width=\"146\" valign=\"top\">\n<p>male 25-34<br \/> female 9-14,25-29.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"43\" valign=\"top\">\u65e5\u672c<\/td>\n<td width=\"67\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>30million<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"73\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>35%<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"67\" valign=\"top\">\n<blockquote dir=\"ltr\" style=\"margin-right: 0px\">\n<p>13%<\/p>\n<\/blockquote>\n<\/td>\n<td width=\"81\" valign=\"top\">US$4<\/td>\n<td width=\"146\" valign=\"top\">young men, women, middle aged, families<\/td>\n<\/tr>\n<tr>\n<td width=\"43\" valign=\"top\">\u8d8a\u5357<\/td>\n<td width=\"68\" valign=\"top\">6million<\/td>\n<td width=\"74\" valign=\"top\">40%<\/td>\n<td width=\"68\" valign=\"top\">7%<\/td>\n<td width=\"82\" valign=\"top\">&nbsp;<\/td>\n<td width=\"146\" valign=\"top\">teenagers and you adults who attend school or college.<\/td>\n<\/tr>\n<\/table>\n<\/li>\n<li>\u4e3b\u8981\u5ee3\u544a\u4e3b\n<ul>\n<li>\u8edf\u6027\u98f2\u6599\u4ee5\u53caFMCG\u54c1\u724c <\/li>\n<li>\u8207\u904a\u6232\u76f8\u95dc\u7684\u7522\u696d: IT, \u7db2\u8def\u901a\u8a0a, \u624b\u6a5f <\/li>\n<li>\u8207\u904a\u6232\u65cf\u7fa4(\u5e74\u8f15,\u7537\u6027)\u76f8\u95dc\u7684\u7522\u54c1\u4ee5\u53ca\u54c1\u724c <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u9019\u7bc7\u6587\u7ae0\u4e26\u6c92\u6709\u8ad6\u53ca\u96fb\u5f71\u6539\u7de8\u6216\u662f\u5c08\u70ba\u54c1\u724c\u88fd\u4f5c\u7684\u96fb\u73a9\uff0c\u95dc\u65bc\u96fb\u73a9\u8207\u5a92\u9ad4\u7522\u696d\u7684\u7d50\u5408\uff0c\u8b6c\u5982\u97f3\u6a02\u7684\u7f6e\u5165\uff0c\u4e5f\u6c92\u6709\u8a0e\u8ad6\uff0c\u6709\u9ede\u53ef\u60dc\u3002<\/p>\n<p> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; ZeinthOptimedia fast foward issue 4\u8ac7\u7684\u662f\u96fb\u73a9\u4e2d\u7684\u5ee3\u544a\uff0c\u9019\u6b21\u53c3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epaper-","tag-edm"],"_links":{"self":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/13"}],"collection":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}