{"id":14,"date":"2023-06-05T12:50:16","date_gmt":"2023-06-05T04:50:16","guid":{"rendered":"http:\/\/pro369.com\/edm\/?p=14"},"modified":"2011-05-14T17:01:03","modified_gmt":"2011-05-14T09:01:03","slug":"30%e7%a7%92%e9%9b%bb%e8%a6%96%e5%bb%a3%e5%91%8a%e4%b9%8b%e6%ad%bb","status":"publish","type":"post","link":"https:\/\/por.tw\/edm\/30%e7%a7%92%e9%9b%bb%e8%a6%96%e5%bb%a3%e5%91%8a%e4%b9%8b%e6%ad%bb\/","title":{"rendered":"30\u79d2\u96fb\u8996\u5ee3\u544a\u4e4b\u6b7b\uff1f"},"content":{"rendered":"<p><span style=\"font-size: 24px; color: #ff0000;\"><strong>\u00a0 30\u79d2\u96fb\u8996\u5ee3\u544a\u4e4b\u6b7b\uff1f<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #008000;\"><strong>ZenithOptimedia fast forward issue 3 \u63a2\u8a0e\u7684\u662f\u96fb\u8996\u5ee3\u544a\u5728\u7db2\u8def\u5a92\u9ad4\u9010\u6f38\u6210\u719f\u4ee5\u53ca\u89c0\u773e\u85c9\u7531\u500b\u4eba\u6578\u4f4d\u9304\u653e\u5f71\u6a5f(PVR)\u6709\u66f4\u591a\u89c0\u8cde\u7d93\u9a57\u4e3b\u5c0e\u6b0a\u7684\u60c5\u6cc1\u5e95\u4e0b\u5df2\u7d93\u4e0d\u518d\u5982\u6b64\u6709\u6548\uff0c<span style=\"color: #0000ff;\">\u5ee3\u544a\u4eba\u4ee5\u53ca\u5ee3\u544a\u4e3b\u8a72\u5982\u4f55\u66f4\u8ce3\u529b\u5730\u767c\u63ee\u96fb\u8996\u5ee3\u544a\u7684\u6548\u76ca\uff1f<\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/visdacom.com\/edm\/wp-content\/uploads\/2011\/05\/EDM-marketing-earning-money-13-650x433.jpg\" alt=\"\" class=\"alignnone size-medium wp-image-430\" width=\"650\" height=\"433\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><strong>\u55ae\u7d14\u96fb\u8996\u5ee3\u544a\u7684\u64cd\u4f5c\u5df2\u4e0d\u5b58\u5728\uff0c\u96fb\u8996\u5ee3\u544a\u5c07\u6210\u70ba\u5176\u4ed6\u5f62\u5f0f\u96fb\u8996\u6e9d\u901a\u8a08\u756b\u4e2d\u7684\u91cd\u8981\u4e00\u90e8\u4efd\u3002<\/strong><\/span><\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u5728\u9019\u6a23\u7684\u60c5\u6cc1\u4e0b\uff0c\u96fb\u8996\u5ee3\u544a\u7684\u5275\u610f\u548c\u8a0a\u606f\u5f88\u91cd\u8981\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u8cfd\u4e8b\u7684\u73fe\u5834\u8f49\u64ad(live)\u4ecd\u662f\u89c0\u773e\u6703\u805a\u96c6\u4f86\u770b\u7684\u7bc0\u76ee\u3002(derhong:2008\u5967\u904b\u4e2d\u83ef\u68d2\u7403\u968a\u6709\u8cfd\u4e8b\u7684\u6642\u5019\uff0c\u7db2\u8def\u7684\u6d41\u91cf\u660e\u986f\u53d7\u5f71\u97ff)<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u96fb\u8996\u5ee3\u544a\u5728\u8207\u7bc0\u76ee\u6709\u95dc\u806f\u6642\u6548\u679c\u6700\u597d\uff0c\u8b6c\u5982\u5728&#8221;formula 1&#8243;\u7bc0\u76ee\u4e2d\u7684\u6c7d\u8eca\u5ee3\u544a\u3002\u96fb\u8996\u5ee3\u544a\u4e5f\u53ef\u4ee5\u548c\u64ad\u51fa\u7684\u983b\u9053\u6709\u76f8\u95dc(relevant)\uff0c\u5c24\u5176\u662f\u4e00\u4e9b\u7279\u6b8a\u8208\u8da3\u7684\u983b\u9053\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u96fb\u8996\u5ee3\u544a\u8d8a\u4f86\u8d8a\u5275\u65b0\uff0c\u8b6c\u5982\u4e92\u52d5\u5ee3\u544a\u6216\u662f&#8221;\u5373\u6642\u5ee3\u544a&#8221;-\u5c07\u8cfd\u4e8b\u6bd4\u6578\u6216\u662f\u6642\u4e8b\u7f6e\u5165\u5ee3\u544a\u4e2d\uff0c\u9019\u6700\u597d\u662f\u73fe\u5834(live)\u7bc0\u76ee\u505a\u642d\u914d\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u9664\u975e\u7279\u5225\u5b89\u6392\uff0c\u5a92\u9ad4\u63a1\u8cfc\u901a\u5e38\u662f\u6839\u64da\u76ee\u6a19\u89c0\u773e(target audience)\u8cfc\u8cb7\uff0c\u800c\u4e0d\u662f\u6839\u64da\u7bc0\u76ee\u7de8\u6392\u8cfc\u8cb7\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u5275\u610f\u53ef\u4ee5\u5206\u70ba\u5169\u7a2e:\u4e00\u7a2e\u662f\u5ee3\u544a\u5275\u610f\uff0c\u4e00\u7a2e\u662f\u904b\u7528\u5a92\u9ad4\u548c\u5404\u7a2e\u65b9\u5f0f\u63a5\u89f8\u76ee\u6a19\u5e02\u5834\u7684\u884c\u92b7\u5275\u610f\u3002\u96fb\u8996\u5ee3\u544a\u5df2\u4e0d\u518d\u53ea\u662f\u8981\u6c42\u66dd\u5149\uff0c\u800c\u662f\u8981\u6c42\u53d7\u773e\u7684\u53c3\u8207(engagement)\u3002\u79d1\u6280\u7684\u78ba\u7d66\u53d7\u773e\u66f4\u591a\u9078\u64c7\u548c\u62d2\u7d55\u7684\u80fd\u529b\uff0c\u79d1\u6280\u540c\u6642\u4e5f\u544a\u8a34\u5ee3\u544a\u4ee3\u7406\u5546\u53d7\u773e\u7684\u5c6c\u6027\u4ee5\u53ca\u8a55\u4f30\u6548\u76ca\u7684\u80fd\u529b\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u904e\u53bb\u7684\u6a21\u5f0f\u662f\u63a8\u9001(push)\u5ee3\u544a\u5230\u5bb6\u6236\u7684\u96fb\u8996\uff0c\u7136\u5f8c\u5e0c\u671b\u89c0\u773e\u53ef\u4ee5\u770b\u5230\uff0c\u8a18\u5f97\uff0c\u4e26\u4e14\u5230\u5e97\u88e1\u6d88\u8cbb\uff0c\u73fe\u5728\u7684\u6a21\u5f0f\u6bd4\u8f03\u662f\u5f15\u5c0e(pull)\u89c0\u773e\u63a5\u89f8\u4f60\u7684\u54c1\u724c\u4ee5\u53ca\u7522\u54c1\uff0c\u900f\u904eInternet, TV\u4ee5\u53ca\u5404\u5f0f\u4e0d\u540c\u7684\u5e73\u53f0\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u6211\u5011\u4e0d\u61c9\u899630\u79d2\u96fb\u8996\u5ee3\u544a\u5df2\u6b7b\uff0c\u800c\u662f\u8981\u5ef6\u4f38\u5b83\uff0c\u9019\u4ee3\u8868\uff0c\u8981\u52a0\u4e0a\u7dda\u4e0a\u5ee3\u544a\uff0c\u8981\u5f15\u9032\u7af6\u722d\u8005\u4ee5\u589e\u52a0\u66dd\u5149\uff0c\u8981\u548c\u96fb\u8996\u7bc0\u76ee\u6709\u66f4\u7dca\u5bc6\u7684\u95dc\u806f\u7b49\u7b49\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>(Discovery)\u96fb\u8996\u53f0\u73fe\u5728\u63d0\u4f9b\u7d66\u5ba2\u6236\u7684\u670d\u52d9\u4e0d\u53ea\u662f\u5ee3\u544a\u6a94\u6b21\uff0c\u800c\u53ef\u4ee5\u914d\u5408\u5ba2\u6236\u8a2d\u8a08\u884c\u92b7\u6d3b\u52d5\uff0c\u8b6c\u5982\u7bc0\u76ee\u642d\u914d\u3001\u7b56\u5283\u5be6\u9ad4\u6d3b\u52d5\u4ee5\u53ca\u5728\u7db2\u7ad9\u53ca\u5176\u4ed6\u88fd\u4f5c\u7269\u4e0a\u642d\u914d\u76f8\u95dc\u7684\u8a0a\u606f\u3002\u96fb\u8996\u53f0\u5c0d\u53ef\u4ee5\u505a\u66f4\u591a\u611f\u5230\u8208\u596e\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>PVR(\u5982: TiVo),Internet video\u7b49\u65b0\u7684\u6280\u8853\u8b93\u89c0\u773e\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u907f\u904e\u5ee3\u544a\uff0c\u96fb\u8996\u5ee3\u544a\u8981\u7d66\u89c0\u773e\u6709\u60f3\u770b\u7684\u7406\u7531\u3002\u907f\u904e\u5ee3\u544a\u7684\u901a\u5e38\u662f\u65b0\u79d1\u6280\u7684early adaptor\uff0c\u5927\u90e8\u5206\u7684\u4eba\u56e0\u70ba\u6709\u66f4\u591a\u7684\u9078\u64c7\uff0c\u53ef\u4ee5\u5728\u9592\u6687\u6642\u9593\uff0c\u770b\u81ea\u5df1\u9304\u4e0b\u7684\u7bc0\u76ee\uff0c\u5176\u5be6\u770b\u4e86\u66f4\u591a\u7684\u96fb\u8996(\u4ee5\u53ca\u5ee3\u544a)\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u8981\u89e3\u6c7a\u89c0\u773e\u907f\u958b\u5ee3\u544a\uff0c\u4e00\u500b\u601d\u7dad\u662f\u63d0\u9192\u89c0\u773e\u6709\u5ee3\u544a\u8981\u653e\u6620\uff0c\u8b6c\u5982\u4e0b\u4e00\u7bc0\u5ee3\u544a\u6642\u6bb5\u6703\u6709\u4f60\u559c\u611b\u4fe1\u7528\u5361\u7684\u5168\u65b0\u5ee3\u544a\u3002\u53e6\u4e00\u500b\u601d\u7dad\u662f\u53ef\u4ee5\u767c\u5c55\u89c0\u773e\u770b\u5ee3\u544a\u53ef\u4ee5\u6709\u5831\u916c \u3002\u4f46\u6d88\u8cbb\u8005\u6703\u554f\u9019\u500b\u5ee3\u544a\u70ba\u4f55\u5728\u9019\u88e1\u51fa\u73fe\uff0c\u5ee3\u544a\u4ecd\u61c9\u56de\u7b54\u5b83\u5011\u662f\u5982\u4f55\u548c\u7bc0\u76ee\/\u53d7\u773e\u7684\u7522\u751f\u95dc\u9023\u7684\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u89c0\u773e\u96d6\u7136\u6703\u907f\u958b\u5ee3\u544a\uff0c\u4f46\u662f\u89c0\u773e\u4e0d\u6703\u4e0d\u770b\u7bc0\u76ee\uff0c\u56e0\u6b64\u5ee3\u544a\u4e3b\u5c0d\u7bc0\u76ee\u8d0a\u52a9\u4ee5\u53ca\u7f6e\u5165\u6027\u884c\u92b7\u7684\u8208\u8da3\u589e\u52a0\u3002\u4f46\u7f6e\u5165\u6027\u884c\u92b7\u8981\u5c0f\u5fc3\u4ee5\u514d\u96fb\u8996\u53f0\u906d\u5230\u8cea\u7591\u3002\u65b0\u79d1\u6280\u8b93\u7f6e\u5165\u6027\u884c\u92b7\u66f4\u9748\u6d3b\uff0c\u8b6c\u5982\u53ea\u8981\u6309\u500b\u9375\u5c31\u53ef\u4ee5\u67e5\u8a62\u5728\u7bc0\u76ee\u4e2d\u51fa\u73fe\u7684\u5546\u54c1\u8cc7\u8a0a\uff0c\u751a\u81f3\u76f4\u63a5\u8cfc\u8cb7\u3002\u96fb\u8996\u5ee3\u544a\u4e5f\u53ef\u4ee5\u9019\u6a23\u505a\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u7834\u53e3\u8d0a\u52a9(break sponsorship)\u662f\u5f88\u597d\u7684\u5f62\u5f0f\uff0c\u56e0\u70ba\u5b83\u544a\u8a34\u89c0\u773e\u8ab0\u70ba\u89c0\u773e\u5feb\u8f49\u4e8630\u79d2\u5ee3\u544a\u3002(\u6709\u7834\u53e3\u8d0a\u52a9\uff0c\u5ee3\u544a\u7834\u53e3\u7684\u6642\u9593\u5c31\u6e1b\u77ed\u4e86)\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><strong>\u54c1\u724c\u7f6e\u5165\u7bc0\u76ee\u91cd\u9ede\u4ecd\u662f\u95dc\u806f\u6027\uff0c\u7522\u54c1\u548c\u54c1\u724c\u61c9\u8a72\u5f88\u81ea\u7136\u5730\u51fa\u73fe\u5728\u7bc0\u76ee\u4e2d\uff0c\u8b9330\u79d2\u5ee3\u544a\u53bb\u50b3\u9054\u4fc3\u92b7\u8a34\u6c42\u3002<\/strong><\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-size: 16px;\"><strong>\u6211\u5011\u73fe\u5728\u96d6\u7136\u5df2\u6709\u4e92\u52d5\u96fb\u8996\u3001\u4e92\u52d5\u5ee3\u544a\u90fd\u6709\u4e86\uff0c\u4f46\u662f\u4e92\u52d5\u6027\u4ecd\u5f88\u6709\u9650\uff0c\u672a\u4f86\u61c9\u8a72\u53ef\u4ee5\u8b93\u89c0\u773e\u66f4\u6295\u5165\u8207\u54c1\u724c\u7684\u63a5\u89f8\uff0c\u751a\u81f3\u662f\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u8cc7\u8a0a\u3002<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 30\u79d2\u96fb\u8996\u5ee3\u544a\u4e4b\u6b7b\uff1f ZenithOptimedia fast forward issue 3 \u63a2\u8a0e\u7684\u662f\u96fb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epaper-","tag-edm"],"_links":{"self":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/14"}],"collection":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media\/430"}],"wp:attachment":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}