{"id":16,"date":"2023-06-05T12:16:19","date_gmt":"2023-06-05T04:16:19","guid":{"rendered":"http:\/\/pro369.com\/edm\/?p=16"},"modified":"2009-04-14T17:03:49","modified_gmt":"2009-04-14T17:03:49","slug":"%e7%b7%9a%e4%b8%8a%e7%a4%be%e7%be%a4%e8%a1%8c%e9%8a%b7-marketing-to-online-communties","status":"publish","type":"post","link":"https:\/\/por.tw\/edm\/%e7%b7%9a%e4%b8%8a%e7%a4%be%e7%be%a4%e8%a1%8c%e9%8a%b7-marketing-to-online-communties\/","title":{"rendered":"\u7dda\u4e0a\u793e\u7fa4\u884c\u92b7 Marketing to Online Communties"},"content":{"rendered":"<p>ZenithOptimedia fastforward issue 2 \u7684\u4e3b\u984c\u662f\u7dda\u4e0a\u793e\u7fa4\u884c\u92b7(marketing to online communities)\uff0c\u91cd\u9ede\u6458\u8981\u5982\u4e0b:<\/p>\n<p>\u865b\u64ec\u793e\u7fa4(virtual community)\u548c\u793e\u4ea4\u7db2\u7d61(social network)\u7684\u5dee\u7570\u5728\u65bc\u865b\u64ec\u793e\u7fa4\u7531\u4e00\u5171\u901a\u7684\u8208\u8da3\u800c\u532f\u96c6\u4eba\u6f6e\uff1b\u800c\u793e\u4ea4\u7db2\u7d61\u5247\u662f\u4ee5\u500b\u4eba\u70ba\u4e2d\u5fc3\uff0c\u5411\u5916\u5ef6\u4f38\u5230\u670b\u53cb\u4ee5\u53ca\u670b\u53cb\u7684\u793e\u7fa4\u7db2\u7d61\u3002<br \/>\n\u5e7e\u4e4e\u6bcf\u500b\u4eba\u90fd\u6709\u53c3\u8207\u793e\u7fa4\u7684\u9700\u6c42\uff0c\u5a92\u9ad4\u8207\u5a1b\u6a02\u662f\u6e9d\u901a\u7684\u4e00\u90e8\u4efd\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/visdacom.com\/edm\/wp-content\/uploads\/2009\/04\/EDM-marketing-earning-money-11-650x433.jpg\" alt=\"\" class=\"alignnone size-medium wp-image-423\" width=\"650\" height=\"433\" \/><\/p>\n<p>\u8981\u5f9e\u96f6\u958b\u59cb\u5efa\u7acb\u4e00\u500b\u793e\u7fa4\u662f\u5f88\u96e3\u7684\uff0c\u65b0\u7684\u7dda\u4e0a\u5de5\u5177\u8b93\u4eba\u5011\u5206\u4eab\u5167\u5bb9(content)\uff0c\u8b6c\u5982Del.icio.us, YouTube, Flickr\uff0c\u4f46\u662f\u4ed6\u5011\u90fd\u5bb9\u8a31\u4f7f\u7528\u8005\u4ee5\u65b0\u7684\u65b9\u5f0f\u4e92\u52d5\u3002<br \/>\n\u8207\u5176\u70ba\u4e00\u500b\u54c1\u724c\u5efa\u7acb\u793e\u7fa4\uff0c\u4e0d\u5982\u627e\u4e00\u500b\u5df2\u7d93\u5728\u8a0e\u8ad6\u54c1\u724c\u7684\u793e\u7fa4\u6e9d\u901a\uff0c\u9019\u4e9b\u793e\u7fa4\u53ef\u80fd\u6709\u4e00\u4e9b\u5ba2\u6236\u62b1\u6028\uff0c\u4f46\u662f\u793e\u7fa4\u50be\u5411\u56de\u61c9\u9858\u610f\u50be\u807d\u7684\u516c\u53f8\u3002<br \/>\n\u54c1\u724c\u61c9\u8a72\u91cd\u65b0\u7d44\u7e54\u81ea\u5df1\u4f86\u50be\u807d\u6d88\u8cbb\u8005\uff0c\u54c1\u724c\u4e0d\u53ea\u662f\u5ba2\u6236\u652f\u63f4\uff0c\u54c1\u724c\u61c9\u8a72\u662f\u5c07\u88fd\u9020\u7522\u54c1\u7684\u4eba\u548c\u8ac7\u8ad6\u7522\u54c1\u7684\u4eba\u9023\u7d50\u5728\u4e00\u8d77\u3002<br \/>\n\u793e\u7fa4\u53ef\u4ee5\u662f\u5f88\u597d\u7684\u5e02\u8abf\u5834\u6240\uff0c\u900f\u904e\u793e\u7fa4\u53d6\u5f97\u66f4\u591a\u7684\u8cc7\u8a0a\uff0c\u8b93\u6d88\u8cbb\u8005\u53c3\u8207\u7522\u54c1\u958b\u767c\uff0c\u662f\u5f88\u597d\u7684\u4e8b\uff0c\u4f46\u662f\u8b39\u8a18\uff0c\u4eba\u5011\u8aaa\u7684\u4e26\u4e0d\u4e00\u5b9a\u662f\u4ed6\u5011\u5fc3\u88e1\u771f\u6b63\u60f3\u7684\u3002<br \/>\n\u793e\u7fa4\u6709\u5171\u540c\u7684\u8208\u8da3\uff0c\u56e0\u6b64\u662f\u5f88\u597d\u7684\u7cbe\u6e96\u5f0f\u5ee3\u544a(targeting ad)\u6a19\u7684\uff0c\u6311\u6230\u662f\u5982\u4f55\u5411\u793e\u7fa4\u63a8\u92b7\u8207\u793e\u7fa4\u69cb\u6210\u7684\u6838\u5fc3\u8208\u8da3\u4e0d\u4e00\u5b9a\u76f4\u63a5\u95dc\u806f\u7684\u7522\u54c1\u800c\u80fd\u5f97\u5230\u5f88\u5927\u7684\u8ff4\u97ff\u3002<br \/>\n\u793e\u7fa4\u4e26\u4e0d\u6392\u65a5\u54c1\u724c\uff0c\u4f46\u662f\u516c\u53f8\u61c9\u7576\u5c0d\u793e\u7fa4\u4e2d\u7684\u54c1\u724c\u7d93\u71df\u80fd\u9577\u671f\u5730\u9032\u884c\uff0c\u5982\u679c\u53ea\u662f\u4ee5\u884c\u92b7\u6d3b\u52d5\u7684\u65b9\u5f0f\u5c07\u54c1\u724c\u884c\u92b7\u5230\u793e\u7fa4\u53bb\uff0c\u6700\u5f8c\u53ef\u80fd\u9084\u662f\u6703\u5931\u6557\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZenithOptimedia fastforward issue 2 \u7684\u4e3b\u984c\u662f\u7dda\u4e0a\u793e\u7fa4\u884c\u92b7(marketin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epaper-","tag-edm"],"_links":{"self":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/16"}],"collection":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media\/423"}],"wp:attachment":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}