{"id":70,"date":"2023-06-05T12:47:52","date_gmt":"2023-06-05T04:47:52","guid":{"rendered":"http:\/\/pro369.com\/edm\/?p=70"},"modified":"2019-07-19T16:40:48","modified_gmt":"2019-07-19T16:40:48","slug":"%e6%92%ad%e5%ae%a2-e-mail%e8%a1%8c%e9%8a%b7%e6%b3%95%ef%bc%88%e9%80%99%e5%8f%af%e8%83%bd%e4%b8%a6%e4%b8%8d%e7%b8%bd%e6%98%af%e9%81%b8%e5%8f%96%e5%9c%a8%ef%bc%89","status":"publish","type":"post","link":"https:\/\/por.tw\/edm\/%e6%92%ad%e5%ae%a2-e-mail%e8%a1%8c%e9%8a%b7%e6%b3%95%ef%bc%88%e9%80%99%e5%8f%af%e8%83%bd%e4%b8%a6%e4%b8%8d%e7%b8%bd%e6%98%af%e9%81%b8%e5%8f%96%e5%9c%a8%ef%bc%89\/","title":{"rendered":"\u64ad\u5ba2 E-mail\u884c\u92b7\u6cd5\uff08\u9019\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u9078\u53d6\u5728\uff09"},"content":{"rendered":"<p>\u64ad\u5ba2 E-mail\u884c\u92b7\u6cd5\uff1a\u9019\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u9078\u53d6\u5728<br \/> \u5408\u6cd5\u7684\u9078\u53d6\u9805\u90fd\u96e3\u4ee5\u7522\u751f\u3002<br \/> \u548c\u6cd5\u5f8b\uff0c\u5b83\u4f7f\u6211\u5011\u4e0d\u65b7\u52aa\u529b- \uff0c\u4f8b\u5982\u6155\u5c3c\u9ed1\u9ad8\u7b49\u5730\u5340\u6cd5\u9662\u7684\u5224\u6c7a\uff0c\u96d9\u9078\u53d6\u5728\u53bb\u5e74\u5e74\u5e95\u3002<br \/> \u4f46\u5b83\u78ba\u5be6\u61c9\u8a72\u59cb\u7d42\u662f\u4e00\u500b\u9078\u53d6\u7684\u55ce\uff1f\u4f8b\u5982\uff0c\u4ea4\u6613\u5982\u767c\u7968\u6216\u9001\u8ca8\u78ba\u8a8d\u7684\u96fb\u5b50\u4fe1\u4ef6\u4e26\u4e0d\u9700\u8981\u9078\u53d6\u6536\u4ef6\u4eba\u3002<br \/> \u5e7e\u4e4e\u7e3d\u662f\u958b\u555f\u548c\u95b1\u8b80\u3002\u5176\u5be6\u9019\u662f\u6709\u9ede\u5ba3\u50b3\u7684\u597d\u5730\u65b9\uff0c\u5c0d\u4e0d\u5c0d\uff1f<br \/> \u96fb\u5b50\u4fe1\u4ef6\u8a62\u554f\u6240\u8cfc\u8cb7\u7684\u7522\u54c1\u7684\u8a55\u8ad6\u4e5f\u88ab\u50b3\u9001\u5230\u4e00\u500b\u8cfc\u7269\u4e0d\u4e00\u5b9a\u5fc5\u9808\u88ab\u8996\u70ba\u5ee3\u544a\u3002<br \/> \u7531\u65bc\u6574\u9ad4\u8a55\u4f30\uff0c\u5f9e\u6cd5\u5f8b\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u6211\u4e0a\u9031\u5728\u6cd5\u862d\u514b\u798f\u4e0a\u7684\u96fb\u5b50\u4fe1\u4ef6\uff0c2010\u5e74\u4e16\u535a\u6703\u3002<br \/> \u5c0d\u65bc\u90a3\u4e9b\u8ab0\u662f\u4e0d\u5b58\u5728\uff0c\u6211\u73fe\u5728\u53c8\u901a\u904e\u64ad\u5ba2\uff0c\u901a\u904e\u6211\u7684\u4ecb\u7d39\u3002<br \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/visdacom.com\/edm\/wp-content\/uploads\/2013\/04\/1405485264.jpg\"  width=\"300\" height=\"224\" \/><\/p>\n<p> Rechtssichere Opt-Ins sind schwer zu generieren.<br \/> Und die Rechtsprechung macht es uns kontinuierlich schwerer &ndash; siehe zum Beispiel das Urteil des OLG M&uuml;nchen zum Double-Opt-In Verfahren Ende letzten Jahres.<br \/> Aber muss es wirklich immer ein Opt-In sein?<br \/> Beispielsweise Transaktions-E-Mails wie Rechnungen oder Versandbest&auml;tigungen brauchen kein Opt-In des Adressaten.<br \/> Und werden auch fast immer ge&ouml;ffnet und gelesen. Eigentlich also ein guter Platz f&uuml;r ein bisschen Werbung, oder?<br \/> Und auch die nach einem Einkauf versandte E-Mail mit der Bitte um Bewertungen der gekauften Produkte muss nicht zwangsl&auml;ufig als Werbung zu sehen sein.<br \/> Wie das Ganze aus juristischer Sicht zu beurteilen ist, habe ich vergangene Woche auf der email-expo in Frankfurt pr&auml;sentiert.<br \/> F&uuml;r alle die nicht dort waren, f&uuml;hre ich jetzt noch einmal per Podcast durch meine Pr&auml;sentation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u64ad\u5ba2 E-mail\u884c\u92b7\u6cd5\uff1a\u9019\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u9078\u53d6\u5728 \u5408\u6cd5\u7684\u9078\u53d6\u9805\u90fd\u96e3\u4ee5\u7522\u751f\u3002 \u548c\u6cd5\u5f8b\uff0c\u5b83\u4f7f\u6211\u5011\u4e0d\u65b7\u52aa\u529b- \uff0c\u4f8b\u5982\u6155 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[13],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epaper-","tag-edm"],"_links":{"self":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/70"}],"collection":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media\/507"}],"wp:attachment":[{"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/por.tw\/edm\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}